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The ledger

Every client, one row

Hover a row to see the work. Pick a sector or a service and the totals below recalculate from the rows you can see. Where we have a verified figure it is shown; where the result was a website, a film or a brand, we say so instead of inventing a number.

Sector
Service
£0Blended cost per leadMeta Ads spend divided by leads, complete months
0Leads trackedMeta Ads, complete months, MyContentLab
£0Revenue won in client CRMsFinal deals closed, not platform conversions
0Video viewsAcross Facebook, Instagram and TikTok
Black Steel DoorsLondon · bespoke steel doors and glazingClient since Sep 2025Trades and manufacturingAdsCRMSocialVideo£1.13mrevenue won in the CRM, 112 deals, Apr to Aug 2026 Woodstock CampersFenny Compton, Warwickshire · campervan conversionsClient since Oct 2024Vehicles and leisureAdsCRMSocialVideo2,215Meta Ads leads at £12.50 each, Aug 2025 to Aug 2026 Escape CampersPeterborough, Cambridgeshire · campervan conversionsClient since Jan 2025Vehicles and leisureAdsSocial1,293Meta Ads leads, cost per lead from £25 to £5.76, £285k won in the CRM Phillips JoineryAshbourne and Derby · bespoke joinery since 1964Client since Jul 2026Trades and manufacturingSocialVideo+4,497Facebook followers in month one, 456,673 video views Fern CampervansWeston-super-Mare · off grid campervan buildsClient since Jul 2026Vehicles and leisureAdsCRMVideo£4.18cost per lead on a £46,500 plus product, 367 leads in two months Cotswold GlossCarterton, Oxfordshire · mobile car valeting and detailingClient since Jul 2026Vehicles and leisureAdsCRMWeb£4.59cost per lead for a mobile valeter, 157 leads in two months GoMo Garden PodsPeterborough · garden rooms and podsClient since Jan 2026Trades and manufacturingAdsCRMSocial351leads at £11.65 each, from a standing start in January 2026 Wheels VTBeaconsfield · Mercedes and Land Rover specialistClient since Feb 2024Vehicles and leisureAdsSEOWeb1.55mlocal ad impressions for £1,461, second on Google for "Mercedes specialist High Wycombe" Pearman BriggsGloucester · motorhome and caravan dealerFeb 2024 to Aug 2026Vehicles and leisureAdsSocialVideo1m+video views from two and a half years of films and Reels, now in house Speeds CampersLoudwater, High Wycombe · custom campervansClient since Jan 2024Vehicles and leisureSocialVideoWebFirstclient, January 2024: website, films, ads, and three clients referred since Blue Light ServicesPeterborough · emergency vehicle conversionsClient since Jan 2025Vehicles and leisureDesignVideoWeb4 filmsphotography, one brand across everything, a website we host, and two shows at the NEC on film MUK MicrocementCheltenham · microcement and terrazzoClient since Jul 2026Trades and manufacturingSocialVideo8.6×Instagram video views in one month of planned content, July to August 2026 JR StoneLondon · stone and masonryAug 2025 to Aug 2026Trades and manufacturingVideoOn filma year of workshop filming and social, a brand film and a testimonial, now in house Boyana BrowsBeauty clinicClient since Jan 2025Clinics, beauty and fitnessCRMVideoWebHours backbooking website, photography and the automations that confirm, remind and ask for the review Giant Jiu JitsuChesham · BJJ clubClient since 2026Clinics, beauty and fitnessCRMDesignWebLaunchedbrand identity, Framer website, CRM and the ads that feed it, for a new club, five stars on Google AM Barber LoungeBarbershop2024 to 2025Clinics, beauty and fitnessCRMSocialVideo5 channelssocial media, a filmed advert, a testimonial on camera and a website; the shop runs its own channels now The MMA ClinicHigh Wycombe and London · gymClient since Jan 2024Clinics, beauty and fitnessSocialVideo2,000+new local followers in twelve months from Reels filmed at three locations, plus the CRM and a membership migration Revere ClinicsLondon · aesthetics clinicClinics, beauty and fitnessSocialVideoOn filmpatient story films with consent for a Harley Street clinic, shown at events around the world Viking Shop SupleSupplement store · e-commerceRetail and e-commerceCRMVideoWebHours savedShopify store, automations, CRM and mailing, plus two BKFC fight films; from a spare room to stores across the UK Osmo UKAylesbury · wood finishesRetail and e-commerceVideo2 filmsLED Smart Oil explained and applied, plus a full show day at the NEC for their ads Travel Ink MediaPhotographer · portfolio siteCreative, tech and usWeb98%page speed after the redesign, for a cinematographer whose site made people wait Turbo SnailPoland · automotive partsVehicles and leisureDesignSocialWebRebrandidentity, characters, packaging, website and parts search, in Polish FitConnectTechnology · mobile appCreative, tech and usCRMWebBuiltour own booking app for personal trainers, designed and built in house, on iOS and Android MyContentLabHigh Wycombe · our own reporting SaaSCreative, tech and usCRMDesignWebLivethe platform every figure on this site comes from, days from public release AMW MediaHigh Wycombe · how we rebranded ourselvesCreative, tech and usDesignUsthe identity on this page, and why we changed it

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Figures are taken from each client's own ad accounts, social accounts and CRM through MyContentLab, complete months only. Revenue is final deals closed in the client's pipeline, never platform reported conversions. Rows marked with a result in words are projects where the deliverable was a site, a film or a brand rather than a tracked number.

How we count

Numbers you can check

Most agency case studies quote a percentage with no base and a screenshot with no date. Ours come out of MyContentLab, the reporting platform we built and run, which reads the client's ad accounts, social accounts and CRM directly.

Every client sees the same dashboard we do. If a number on this page ever differs from theirs, theirs is right and we fix ours.

Get your free audit
01

Complete months only

Partial months are excluded from every total, so a strong first week never flatters the average.

02

Revenue means deals won

We report what closed in the client's CRM, not what an ad platform counted as a conversion. Platform conversions are often micro events and we do not publish them.

03

Cost per lead includes everything

Ad spend divided by the leads that reached the CRM. No cherry picked creative, no best week.

04

Words where there is no number

A website, a film or a rebrand is a result too. We describe it rather than dressing it up as a statistic.

Questions

About the results

What people ask when they see the ledger for the first time.

Are these all your clients?
Everyone we have done meaningful work for is here, including projects where the outcome was a website or a film rather than a tracked number, and early clients from 2024. We add a row when a client starts and update the numbers monthly.
Where do the numbers come from?
MyContentLab, our own reporting platform. It connects to the client's Meta Ads, Google Ads, Facebook, Instagram, TikTok, Google Analytics, Search Console and CRM and reports complete months only. The client sees the same dashboard.
Why do some rows have words instead of a figure?
Because the project was a website, a film or a brand, and a percentage would be made up. We would rather say "rebuilt" than invent an uplift.
Can I speak to any of these clients?
Yes. Several are on camera on this site and most will take a call. Ask on the audit form and we will make the introduction.
Do you work with businesses like mine?
Our clients are mostly UK businesses turning over between £20,000 and £600,000 a month in vehicles and leisure, trades and manufacturing, clinics and beauty, and retail. The industry pages show the approach for each, and the free audit tells you honestly whether we are the right fit.
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Four details and a line about your business. A director reads it and replies within one working day. If you want us to review your marketing first, the free audit and 30 day plan is the place to start.

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