Case study · Boyana Brows · owner run beauty clinic Full chair, hours back

A full diary and a phone that never stopped

Brows, lashes and beauty treatments, a loyal client base built on word of mouth and Instagram, and an owner who did every treatment and every bit of admin herself. Bookings arrived by DM, WhatsApp, phone and comments. Confirmations were typed by hand. Reminders were hit and miss. No shows cost real money, and every message answered between clients was time taken from the next one.

Clients book beauty treatments on their phones, often in the evening, and they expect to see availability and confirm in a few taps. Anything slower loses the booking to the next clinic on their feed.

Booking on every page, in Polish

Services, prices, availability and a booking button on every page, designed for a phone screen first because that is where the bookings come from. The site was written and built in Polish, which is the language the clinic's clients use and one that two of our team speak natively. A client can find a treatment, see a free slot and confirm it without the owner touching her phone.

Work that proves itself

Brow work is visual and personal, and a clinic sells on results. We photographed the treatments and the finished work so the website and the feed show what the owner does, without her having to sell it. The pictures carry the site; the booking button does the rest.

Confirm, remind, thank, ask

The CRM does the admin that used to eat the evenings. An enquiry gets an instant reply. A booking gets confirmed. The client gets a reminder before the appointment, which is where the no shows went. Afterwards a thank you goes out with a request for a review, so the reputation grows without the owner asking in person. None of it needs her to pick up her phone.

Hours back every week, in her own words

Smooth operations and time saved every week, in the owner's own words in her Google review, which is below in the Polish she wrote it in. The business runs its marketing and its admin without her touching it between clients, and the reminders pay for the system on their own. Booking and revenue figures are hers and are not published.