Boyana Brows

THE CHALLENGE

Boyana Brows is a beauty salon specialising in eyelash styling that was using Booksy as its primary booking and management platform. The salon encountered multiple limitations that were holding the business back. There was no dedicated website, restricting the ability to build an independent brand and manage customer relationships directly. The CRM automation was limited, requiring manual client booking and marketing efforts. There was no integration with other systems, complicating customer data management and tracking preferences.

Booksy controlled customer reviews, reducing the salon's ability to manage its online reputation. High fees for additional staff were increasing operational costs and affecting growth. The salon needed an effective CRM solution that would improve customer relationship management, streamline online booking, and enable social media integration.

OUR SOLUTION

The transition from Booksy to AMW Platform was smooth and completed in just one week. The migration process included creating a "Salon Website" module enabling the salon to manage client data, showcase services and integrate an online booking system. An "Online Appointments" module was implemented allowing clients to book appointments directly through the website.

Communication was automated through the CRM to manage customer interactions via SMS and email. The entire customer database was imported, ensuring seamless continuity. The team was trained to fully utilise appointment scheduling and customer service tools, followed by thorough testing and optimisation.

AMW Platform delivered comprehensive features that Booksy lacked: CRM beauty automation with automated reminders and personalised promotions, an effective booking system where clients can book in just a few clicks, marketing automation with loyalty programs and SMS campaigns, and analytics tools providing insights into client retention and service history — all with zero commission fees on online bookings.

THE PROCESS

The project kicked off with a comprehensive discovery phase. We conducted a full audit of Boyana Brows' existing setup on Booksy, mapping every touchpoint in the customer journey — from initial booking through to post-appointment follow-up. We identified the critical gaps: manual booking management eating into productive hours, zero ownership of customer data, and a complete dependency on a third-party platform that controlled reviews and charged escalating fees.

With the audit complete, we moved into strategy. The objective was clear: migrate Boyana Brows onto a self-owned platform that would give them full control over their client relationships, booking flow, and marketing. We mapped out the technical requirements for the AMW Platform integration, defining modules for online appointments, automated communications, and a dedicated salon website that would serve as the brand's digital home.

The build phase moved fast — the entire migration was completed in one week. We created the Salon Website module with a custom booking system, imported the full customer database from Booksy, and configured CRM automation for SMS reminders and email campaigns. Every appointment type, service category, and staff schedule was replicated and improved upon.

Before going live, we ran thorough testing across the booking flow, payment processing, and automated messaging sequences. The team at Boyana Brows received hands-on training covering appointment scheduling, customer management, and how to launch their own marketing campaigns through the platform. We ensured they were confident and self-sufficient before handover.

THE RESULTS

The migration delivered immediate improvements across every aspect of the salon's operations. Online bookings increased significantly thanks to the more efficient booking system attracting new clients. Better organisation through appointment management and CRM automation reduced no-shows. The salon gained more reviews and improved client retention, strengthening its online reputation.

Google search visibility improved thanks to a fully optimised website. CRM integration with other systems simplified customer database access and tracking preferences. The salon owner regained full control over the business, and staff now benefit from comprehensive tools for managing client interactions. The migration from Booksy to AMW Platform showcased the immense benefits of CRM automation for beauty businesses.

WHAT WE LEARNED

The Boyana Brows project was a stark reminder of how dangerous platform dependency can be. The business had built its entire online presence on a single platform that suddenly changed its terms, threatening to wipe out years of content and client relationships overnight. Moving fast wasn't just good practice — it was business-critical.

We learned that speed of migration builds client confidence more than anything else. By having the new site live within days rather than weeks, we demonstrated that the disruption was temporary and manageable. That speed came from having a battle-tested process: we didn't reinvent anything, we executed a proven playbook under pressure.

If your business relies heavily on a single platform — whether that's a website builder, social media channel, or marketplace — you need a contingency plan. Own your domain, own your customer data, and have a migration-ready setup so that no platform change can hold your business hostage. The businesses that survive disruption aren't the biggest; they're the ones that can move fastest.

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