Home services · handyman, clearance, extensions and lofts Found locally, answered first

What home services businesses need

Local SEO and a Google Business Profile that is complete, reviewed and current. Google Ads for the searches with intent: emergency, near me, quote. A website that loads in under two seconds on a phone and puts the number and the form above everything else. A CRM that texts back when the phone is missed, because in this sector a missed call is a lost job.

What we have done

Call Mr Fix It: a WordPress website built to convert local searches, the same build approach we used for this site. WMT Clearance: a Google Ads strategy with proposals in English and Polish for a Polish speaking owner. Simply Extensions and Lofts: SEO audit, keyword research and an SEO programme for home improvement searches.

Emergency work and planned work are two businesses

An emergency call out and a planned installation share a customer and nothing else. The emergency job is won on being findable and answering the phone. The planned job is won on proof, price clarity and follow up over weeks.

Most home services businesses do both and market as though they only do one, usually the emergency half, because it is the easier half to advertise. The planned work is where the margin sits.

Why the missed call is the biggest leak

In this trade a missed call is not a missed call. It is a job that went to the next result. Most owners are on a job when the phone rings, which means the marketing budget is buying calls that reach voicemail.

An automatic text back within seconds recovers more of that than any increase in ad spend would. It costs almost nothing and it is the first thing we set up, before the advertising, because there is no sense paying for calls nobody can answer.

Local search for a service area business

Home services businesses usually have no shopfront, which changes how the Google Business Profile has to be built. A service area business hides its address and defines a radius instead, and getting that configuration right decides whether you appear at all.

After that it is the ordinary work: the right primary category, real photographs of jobs rather than stock, reviews arriving weekly, and a separate page for each service instead of one page listing everything.

What to measure

Cost per booked job. Not cost per click, and not cost per lead. A cheap lead that never books is more expensive than an expensive one that does, and only the CRM knows which is which.

Call tracking is worth setting up properly, because most enquiries in this sector arrive by phone, and anything measured only on form fills is measuring the minority.

Where the job is a build rather than a repair, our construction and trades work covers the same customer at a higher value, and the marketing changes shape with it.

What we would do first

Fix the Google Business Profile and the site speed, then run search ads on the highest intent terms in your area with call tracking. Add the missed call text back. Measure cost per booked job, not clicks.