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CRM and automation · GoHighLevel, integrations, custom softwareSpeed to lead in seconds, not days

The enquiry that gets answered first usually wins the job. We build the system that replies in seconds, books the appointment, chases the quote and asks for the review while your team does the work, and we build software when the off the shelf tool does not exist.

Live client figure
328Appointments booked and tracked in one pipeline for Black Steel Doors, April to August 2026
Read by MyContentLab, complete months

What CRM and automation includes

CRM set up on GoHighLevel or the platform you already own: pipelines that match how you actually sell, contact records that fill themselves from your forms and ads, and a diary that books itself. Automations: instant text and email replies to new enquiries, quote follow up, appointment reminders, review requests and reactivation of old leads. Integrations between your website, ad accounts, accounting software and calendar. Dashboards so you can see the pipeline without asking anyone.

Why it changes the ads numbers

Black Steel Doors run Google Ads to wealthy postcodes and every enquiry drops into a pipeline that books the appointment and chases the quote. Between April and August 2026 that pipeline booked 328 appointments and closed 112 deals worth £1.13 million. The ads found the people. The system made sure none of them waited. For Fern Campervans, Meta lead forms sync straight to the CRM so every enquiry is called within a working day.

Software we have built

MyContentLab is our own reporting platform. It connects to clients’ ad accounts, social accounts, analytics and CRM and reports everything in one dashboard; every figure on this website comes from it. FitConnect is a mobile fitness app we designed and built. When a client needs a tool that does not exist, our developers build it, and it belongs to the client.

Getting started

A mapping session: how an enquiry moves through your business today and where it leaks. A build of the pipeline and the two or three automations that stop the biggest leaks first. Training for your team, then a monthly review of the numbers the system now shows you. Most clients see the effect in the first month because the follow up that used to take two days now takes two minutes.

The leaks we fix first

Every business leaks enquiries in the same three places. The first is the reply: an enquiry sent at 9pm on a Friday that gets answered on Monday has usually gone elsewhere by then, so the first automation is an instant reply by text and email with a real next step. The second is the quote: sent, then forgotten by both sides, so the second automation chases it politely three times and tells you when it is opened. The third is the review: the customer is delighted on the day the job finishes and never asked, so the third automation asks them then. Those three are built in the first fortnight; everything else comes after.

How CRM and automation is priced

The build is priced once, against a written list of the pipeline, the automations and the integrations, so you know what you are getting before it starts. Then a monthly fee for keeping it running, adding automations as the business changes and reading the numbers with you. The CRM licence itself is separate and in your name, so the system, the contacts and the history belong to you. Month to month, 30 days’ notice, and it keeps working if we stop, because it is built in your account.

Questions

Questions

Which CRM do you recommend?
GoHighLevel for most owner led businesses because it combines CRM, pipelines, booking, email and text in one tool. If you already run HubSpot, Pipedrive or a trade specific system we build on that instead.
Will it replace our team?
No. It removes the admin that slows your team down and makes sure no enquiry waits. People still do the selling.
Can you build custom software?
Yes. MyContentLab and FitConnect were built by our own developers. If a tool your business needs does not exist, we scope it, build it and you own it.
Do you connect it to our website and ads?
Yes. Forms, Meta lead forms, Google Ads conversions and your calendar are wired into the CRM as part of the set up, so the reporting shows the whole journey.
Do we have to move to GoHighLevel?
No. It is what we know best and what most clients end up on, but the same automations can be built on the CRM you already pay for if it supports them.
How long does the build take?
The first three automations are usually live within a fortnight of the mapping session. A full pipeline with quoting and booking depends on how your business sells and is scoped at the proposal.
a person reads every message Send an enquiry

Tell us what you need

Four details and a line about your business. A director reads it and replies within one working day. If you want us to review your marketing first, the free audit and 30 day plan is the place to start.

  • ✓  Replies from a person with a name, not a sequence
  • ✓  No mailing list, no contract, no obligation
  • ✓  Video, social, ads, web, SEO, design, email and CRM under one roof