Black Steel Doors
Woodstock Campers
Phillips JoineryEmail marketing · flows, campaigns, nurtureThe list you already paid for, finally working
Every enquiry, quote and customer you have ever had is an email address that cost you money to get. Most businesses never write to them again. We build the flows that follow up automatically and the campaigns that bring people back, and we measure them in replies and revenue.
Live client figureWhat email marketing includes
Automated flows: a welcome sequence for new enquiries, a follow up for quotes that went quiet, a review request after the job, a win back for customers you have not heard from. Campaigns: newsletters, launches, seasonal offers and event invitations, designed in your brand and written in your voice. List hygiene and segmentation so the right people get the right message. Deliverability, so the emails arrive. Reporting on opens, clicks, replies and revenue where your CRM allows.
Email and the CRM
Email works best when it is wired into the system that knows who enquired and what happened next. For Black Steel Doors the newsletter programme runs alongside the CRM, so leads, booked calls and attributed revenue are tracked in one place: 120, 170 and 196 leads and 46, 65 and 76 booked calls in May, June and July 2026, with the revenue attributed each month. The flows run themselves; the team just answers the replies.
Writing that sounds like you
No templates full of stock photos and exclamation marks. We write emails the way a good owner would write to a customer they know: short, specific, useful, with one thing to do at the end. Your brand, your tone of voice, checked against the guidelines if we built them and learned from your best emails if we did not.
How it starts
An audit of your list, your current tools and what you already send. A plan for the two or three flows that will pay back fastest. Build, test, launch, then a monthly review of what to add. Most clients start with the follow up flow because it turns work you have already paid for into quotes you actually win.
Where the list comes from
You already have one, even if nobody has written to it: every enquiry, every quote, every customer in the CRM and every address in the accounts system. The first job is to get it into one place with consent recorded properly, then to write the three emails that matter most: the reply to a new enquiry, the follow up to a quote that went quiet, and the message that asks a happy customer for a review or a referral. Newsletters come after those, and only if there is something worth sending once a month.
How email is priced
Set up is priced once: the platform, the list, the templates and the automated flows. After that a monthly fee covers the campaigns we write and send, the flows we tune and the report on opens, replies and enquiries. Small lists pay small fees; there is no charge per contact from us, though the email platform has its own pricing which we pass through at cost. Month to month, and the list is yours.