Automotive and leisure vehicles · campervans, motorhomes, garages, converters Sell the vehicle before they see it

Our home sector

Campervan converters, a motorhome and caravan dealer, an independent Mercedes and Land Rover specialist, a mobile valeter, an emergency vehicle converter and an automotive parts brand. It is the sector where we have the most data and the longest relationships: Woodstock Campers have been a client since October 2024 on a rolling agreement with no lock in, and Speeds Campers, our first client, since January 2024.

What works: film first, then ads

Woodstock Campers: our crew on site every month, the films run as Meta lead ads, 2,215 leads at £12.50 each. Escape Campers: 1,293 leads and £285,000 closed in the CRM, with a Facebook audience 39% larger over the year. Fern Campervans: £4.18 per lead on builds worth £46,500 and up, because the ads show the actual van being built. The pattern is the same every time: real footage beats stock, and a fast follow up beats a slow one.

Garages, dealers and valeters

A garage does not need lead forms, it needs to be the name people already know when the car goes wrong. Wheels VT in Beaconsfield showed the name to local car owners 1.55 million times for £1,461 in Facebook spend and ranks second for Mercedes specialist High Wycombe. Pearman Briggs, a motorhome dealer in Gloucester, run a monthly film and Reels programme with us and talk about the work on camera on this site. Cotswold Gloss, a mobile valeter in Carterton, had the website and booking calendar built first, then a Meta lead campaign: 157 leads at £4.59 each in the first two months.

Garages and independent workshops

Digital marketing for garages is mostly local search and reputation, and almost never a clever campaign. When a car goes wrong people search, look at the map, read a handful of reviews and ring the first place that looks trustworthy and is open.

So the profile does the selling: current photographs of the workshop, the right primary category, opening hours that are still correct at Christmas, and reviews arriving every week rather than in bursts. Wheels VT in Beaconsfield rank second for Mercedes specialist High Wycombe and took 235 organic clicks in three months, which is what that work looks like done consistently.

Paid has a narrower role here. Search adverts pay for specific, high value jobs: cambelts, service packages, a particular marque. Broad garage advertising rarely earns its keep, because the intent is already being served by the map.

Awareness is the exception. Wheels VT showed the name to local car owners 1.55 million times for £1,461 in Facebook spend, which is a different job from lead generation and should be priced as one.

Dealers, converters and manufacturers

Higher value, longer consideration, and a buyer who researches for weeks. Film does the work here, because somebody spending tens of thousands wants to see the build quality before they see a showroom.

Woodstock Campers is the clearest example: our crew on site every month, the footage running as Meta lead adverts, 2,215 leads at £12.50 each. Escape Campers produced 1,293 leads and £285,000 closed in the CRM. Fern Campervans reached £4.18 per lead on builds worth £46,500 and up.

The pattern behind those is the same each time, and it is not the targeting. The adverts show the actual product being made, and the follow up happens fast enough to catch somebody while they are still in the mood.

What an automotive advertising agency should get right

Filming in a workshop is a skill of its own. Bad light, noise, moving vehicles, and a team who have work to do. A crew that turns up, works around the day and leaves with something usable is worth more than a bigger showreel.

Beyond that, three things. Postcode targeting matched to where people will travel from for the job. Lead forms asking the one question that qualifies the enquiry, usually the vehicle or the budget. And a CRM that texts back within a minute, because in this sector the second caller usually loses.

What we would do first for you

A shoot day at your premises, a Meta lead campaign to the postcodes that buy, a landing page that loads in under two seconds and a CRM that texts the enquiry back within a minute. Then we measure cost per lead and deals closed, and adjust every month.