It's the numbers that matter!
Why a Well-Designed Website is Crucial for Your Car Workshop?
Imagine needing a quick service for your Mercedes or Range Rover, only to find that the workshop’s website lacks even the most basic details—no clear location, no list of services, and no easy way to get in touch. It feels unprofessional—no photos of the workshop, no introduction to the team, and no customer reviews to build trust.
This is a common problem for many local businesses. A poorly maintained website doesn’t attract customers—it drives them away. That’s exactly the challenge our client was facing. In this short video, you’ll see how we transformed their online presence.
WEB DESIGN
An effective website for a car repair workshop in the UK – the key to attracting customers.
- Visual Design
- Usability
- SEO Optimisation
Key Issues with the Old Car Workshop Website
The website suffered from major visual and usability issues, giving it an outdated and unappealing appearance. Key problems included a weak hero section that lacked impact, missing essential details such as the workshop’s location, and an ineffective image carousel that failed to convey any meaningful information.
Poor Customer Experience on the Workshop’s Website
- Dull colour scheme with little contrast.
- Incorrect responsiveness of the website on mobile devices
- No clear CTA buttons (e.g., “Book an appointment”, “Contact us”).
- The phone number was not clickable on mobile.
- The “Contact Us” button led to an email form, discouraging quick contact.
Lack of Trust Elements
- No customer reviews, certifications, or team photos.
- Stock images instead of authentic visuals.
- An unnecessary booking system that complicated rather than simplified the process.
- No privacy policy, reducing trust and compliance.
SEO Problems Affecting Visibility
- Poorly structured headers (missing or unoptimised H1 and H2 tags).
- No local keywords (e.g., city or region name).
- A single-page layout, limiting SEO potential.
- No integration with social media, despite an active presence.
For urgent services like car repairs, Google visibility is crucial. While social media supports brand awareness, most customers turn to Google first when searching for a mechanic.
Website Redesign: Key Improvements
The car workshop’s website was completely redesigned to improve user experience, increase service enquiries, and enhance SEO.
- Engaging Hero Section –We incorporated a high-quality video featuring real customers and employees to enhance authenticity and trust, while also embedding a looped snippet from a longer AMW Media-produced YouTube video to serve as an additional traffic source.
- Better Navigation & Branding – Contact details are always visible, the logo is more prominent, and the colour scheme enhances visual appeal.
- Clear CTAs – “Book an appointment”, “Contact us”, and “Explore services” encourage user action.
- Simplified Booking Process – Removed the basket system, added a quick call button, integrated CRM, and introduced an AI chat assistant.
- Enhanced Credibility – Added customer reviews, team photos, and service specialisations to increase trust.
- SEO Optimisation – Improved headers, local keywords, additional subpages, and a blog plan to boost search visibility.
These updates create a user-friendly, professional, and SEO-optimised website, driving higher engagement and conversions.
SEO Optimisation for a Local Car Repair Workshop – Boosting Search Rankings
At AMW Media, our SEO team worked extensively on this project, optimising headers and content for local SEO by:
- Refining H1 and H2 tags to improve search rankings.
- Adding location-specific phrases relevant to the workshop’s area.
- Expanding the website with additional subpages (e.g., service offers, about us, contact page) to enhance structure and visibility.
- Planning a blog section to target long-tail search queries, which not only boosts SEO but also provides valuable content for users.
A Website That Works Like a Well-Oiled Engine
The redesigned car workshop website is now ready for distribution via Google and Meta ads and ongoing organic SEO optimisation. With:- A modern design
- Professional photos & video content
- Optimised CTAs
- Strong SEO foundations
CRM AMW PLATFORM
Modern Workshop Management
AMW Platform is an innovative AI-powered CRM that automates appointment booking, customer service, and data analysis. With an intelligent chatbot and advanced analytics, your website generates bookings 24/7.
- Automated appointment booking – interactive calendar, SMS/email reminders.
- AI Chatbot – instant responses, appointment scheduling.
- Advanced analytics – tracking popular services, optimising workflow.
- Customer management – repair history, automated reminders.
- Integrations – website, invoicing, social media, Google Ads.
WheelsVT implemented AMW Platform to enhance workflow efficiency, increasing customer loyalty and reducing response times by 50%. Now, they have their entire business in one place, managing customer communication more efficiently, automating service reminders, and streamlining the entire customer service process.
Content Creation and Social Media Strategy
Competition among workshops in England, both nationally and locally, is fierce. To stand out and attract customers, high-quality content creation is essential. This is where AMW Media stepped in to assist the workshop.
We took over social media management, focusing on professional video production, educational materials, and expert-driven content to position the workshop as a market leader. By leveraging social media platforms, mechanics could showcase their repair work, share success stories, and provide valuable automotive insights – all while building customer trust.
Consistently publishing engaging and informative content not only strengthens customer trust but also attracts new clients. With a strong social media presence, workshops can effectively connect with their audience and establish a recognisable brand in their local market.
