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Phillips JoineryCase study · Wheels VT · Beaconsfield, Buckinghamshire 25 years in. Now the town knows.
Wheels VT are an independent Mercedes and Land Rover specialist in Beaconsfield, and a client since February 2024. A garage does not need lead forms. It needs to be the name people know, and find, when the car goes wrong. Two and a half years in, that is what the website, the search work, the ads and the filming are for.
Known to customers, invisible to the town
Twenty five years of servicing and repairing Mercedes, Land Rover and Jaguar for owners who do not want main dealer prices but do want main dealer knowledge. A loyal customer base. And, in February 2024, a Squarespace website that made a specialist look like a lock up, and a name that meant a lot to existing customers and nothing to anyone searching for a garage in Beaconsfield.
Garage marketing is local and it is search led. Nobody scrolls Facebook looking for a Mercedes specialist; they search for one when the warning light comes on. So the plan had two halves: be the name people recognise when that search happens, and be the garage that ranks when they type it.
A page for every specialism
We designed and built the new site around what people search for: separate pages for Mercedes, Land Rover and Jaguar servicing, written plainly, clear about booking, fast on a phone. Behind it the local SEO work: the Google Business Profile completed and kept alive, citations, reviews and the on page detail aimed at the handful of phrases that bring the right cars through the door.
The rankings followed, measured in Search Console rather than claimed: first for the brand name, second for Mercedes specialist High Wycombe, fourth for Mercedes specialist near me. Bookings are the garage’s own figures and stay private.
1.55 million impressions for £1,461
The Facebook ads are awareness ads, not lead ads, at around £5 a day. Their job is to put the name and the specialism in front of every Mercedes and Land Rover owner within reach, repeatedly, for pennies, so the brand is familiar by the time the search happens. Between November 2025 and August 2026 that came to 1,553,614 impressions for £1,461, which is 94p per thousand, reaching between 38,000 and 112,000 local people a month, with 571 clicks through to the site.
For comparison, a single local print advert costs more and reaches a fraction of that, once.
Filming monthly, reviews automatically
Our videographer visits once a month: the workshop, the cars in for work, the people doing it. That footage keeps the social channels honest and gives the ads something new to show. The CRM behind the website does the quiet work: every enquiry logged, every completed job followed by a review request, so the Google profile keeps growing without anyone having to ask in person.
None of this is dramatic. It is the same small things done every month for two and a half years, which is what local marketing actually is.
Search, properly, from September 2026
The site ranks for the phrases we built it for. The next step is a full SEO and Google Business Profile programme, starting now, to widen that to every search a Mercedes or Land Rover owner within ten miles might type. The figures will appear here as the months complete.
Wheels VT have worked with us month to month since February 2024. Their Google review, from the first summer, is below word for word.
Awareness ad impressions, month by month
How many times the name and the specialism were shown to local car owners, with that month's spend above each bar.
The maths, in the open
Awareness ads are measured on reach and cost per thousand, not on leads, because the lead arrives later through search or the phone. Rankings come from Search Console. Bookings are the garage’s own and are not published.
Website we designed and builtwww.wheelsvt.co.uk ↗ Known in the town, found on Google
The site we designed and built for Wheels VT replaced a Squarespace page that undersold twenty five years of specialist work. A page per marque, a booking route on every one, and the Google Business Profile pointing at it.
Reece’s Google review from July 2024 is below, word for word.
Great expert service. Amir & his team have helped to grow our online awareness and increased business coming through the door.
Questions
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