Retail and e-commerce · Shopify stores, product brands, retailers Stores that sell while you sleep

An online store is a sales machine or it is a brochure with a basket. We build Shopify stores that load fast and convert, the automations that recover the basket and the product films that do the explaining a shop assistant used to do.

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Viking Shop Suple website, built by AMW Media

From this sector

ShopifyPartner agency. Store build, CRM and mailing for Viking Shop Suple; product films for Osmo UK

What product businesses need

A store built for speed and conversion, on Shopify unless there is a reason not to. Email and CRM automations: abandoned basket, post purchase, win back, review request. Product films that show the thing in use, because a 30 second demonstration outsells a paragraph. Paid social and search once the store converts, so the ad spend compounds instead of leaking.

What we have done

Viking Shop Suple, a supplement store: store build, automations, CRM and mailing, plus their BKFC event promo film, measured by the owner in hours saved every week. Osmo UK, wood finishes: two product films explaining and demonstrating LED Smart Oil for a national trade audience. BrightBeliever: graphics, social management, Meta Ads set up and abandoned cart automation. Knee Guard: a Shopify store for a sports product.

Fix conversion before you buy traffic

The most common ecommerce mistake is spending on adverts into a store that converts poorly. Every percentage point of conversion rate is a percentage point off your cost per sale, and it applies to every visitor rather than only the paid ones.

So the order runs: speed, then the product page, then the checkout, then the flows, then the advertising. Doing it the other way round works, expensively.

The flows that pay for themselves

Four automations do most of the work in almost every store. Abandoned basket, welcome, post purchase and win back. They run continuously, they cost nothing per send beyond the platform fee, and they reach people who have already shown intent.

Most stores have one of the four running, usually the abandoned basket, usually as a single email where three would do better.

Product film beats product copy

A thirty second demonstration of the thing in use answers more objections than a page of description, and it works on the product page, in the adverts and on social. For anything whose function is not obvious from a photograph, it is the highest return content available.

The same footage then cuts into paid social, which is the only reliable way to make cold traffic work for a product nobody is searching for yet.

Shopify, and when something else is better

Shopify suits most product businesses and we build there unless there is a reason not to. The reasons that come up are complex trade pricing, deep integration with an existing system, or a catalogue structure the platform fights.

Where WooCommerce or a custom build is right we will say so, though it is the answer less often than an agency who only builds one thing will tell you.

What we would do first

Speed and conversion audit of the store, then the abandoned basket and post purchase flows, because they pay back immediately. Then one product film for your best seller and a Meta campaign built around it.

Questions

Why is our store getting traffic but no sales?

Nearly always one of four things: the store is slow on a phone, the product photography does not answer the questions a buyer has, the delivery cost appears too late in the checkout, or the traffic is the wrong traffic. We look at the analytics and the checkout funnel before touching the ads, because sending more people to a store that converts at half a percent is an expensive way to prove there is a problem.

How much does it cost to build a Shopify store?

It depends on the catalogue size, whether products need variants, sizing or subscriptions, what has to sync with your stock or accounting system, and whether we are shooting the product photography. The proposal fixes the fee against a written list rather than an hourly rate. We are a Shopify Partner, and if your existing store only needs fixing rather than rebuilding we will say so.

How do we get more traffic to the store?

Three channels, in the order that suits your margin. Paid social for discovery when the product is visual and impulse led. Google Shopping and search when people already know what they want. Email for the people who have already bought, which is the cheapest revenue in retail and the most neglected. Which mix depends on your average order value, and the audit works it out rather than guessing.

Can you migrate our store without losing rankings?

Yes. Products, customers and order history move across, and every old URL gets a redirect to its new home so search rankings survive the move. That redirect map is the part rushed migrations skip, and it is why some stores lose half their organic traffic overnight.

Do Meta Ads work for a small online shop?

They do when the store converts and the product photographs well. They do not when the store is slow, the margin cannot absorb the cost of acquiring a customer, or nobody is emailing the buyers afterwards. We judge apparel and product ads on return on ad spend and repeat purchase read from the store and the email platform, not on what the ad platform reports about itself.

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Tell us what you need

Four details and a line about your business. A director reads it and replies within one working day. If you want us to review your marketing first, the free audit and 30 day plan is the place to start.