Vikingshopsuple from WooCommerce to Shopify

How We Transformed a Dull Brand into a High-Performing Money-Making Machine?

Vikingshopsuple.co.uk – Migration from WooCommerce to Shopify and Complete E-Commerce Modernisation

In today’s digital world, the internet is a battlefield, with fierce competition in every niche fighting for customers’ attention. Your competitors are constantly evolving – improving their product offerings, investing in better images, user localisation, advanced marketing campaigns, and SEO. As a result, customer acquisition costs (CPM) continue to rise, and many brands experience declining conversion rates.

E-Commerce: More Than Just an Online Presence – A High-Performing Sales Machine

Running an online store is not just about being present on the web – it’s about operating a revenue-generating machine that must function flawlessly to stay ahead of the competition. Visual appeal is crucial, but so is the optimisation of the purchasing journey and automation of processes to enhance operational efficiency. The Vikingshopsuple.co.uk team approached us needing a complete website overhaul. The goal was not just to upgrade the technology but also to create a store that:

• Increases customer trust – building credibility from the very first click.
• Is optimised for mobile devices – crucial, as most users browse stores on their phones.
• Improves conversion rates – by streamlining navigation and the purchasing process.
• Integrates a new CRM system and automates processes – enabling better customer relationship management and operational efficiency.

However, the biggest issue was the absence of what we call the “WOW factor” in online marketing. The website was too basic, unengaging, and lacked emotional appeal. Today’s customers seek excitement – something that captures their attention, instils trust, and ignites their desire to own the offered products.

Our Approach: How We Turned a Boring Store into a Sales Powerhouse?

1. Migration E-Commerce from WooCommerce to Shopify

Migrating to the Shopify platform was a crucial step in this transformation. This allowed us to:

• Optimise product management, making it quicker and easier to add and manage products.
• Improve customer service tools, enhancing the store’s overall performance.
• Fully integrate the store with a CRM, enabling automation of customer service processes and personalised communication.

2. Complete Website Redesign

The old website was unengaging – too much empty space, no clear content hierarchy, weak CTAs (Calls to Action), and a lack of trust-building elements. On mobile, the site did not scale properly, frustrating users.In the new version, we focused on:

• A dynamic and modern design – maintaining brand colours while introducing contemporary graphic elements for a professional and clear look.
• Optimising the purchasing journey – simplifying the checkout process by eliminating unnecessary steps.
• Enhanced product pages – adding a clear structure, high-quality images, customer reviews, detailed product descriptions, and transparent purchase/payment details.
• Cross-selling and up-selling – increasing basket value by offering additional products and bundling items into sets.
• Curated supplement bundles – themed sets, such as weight loss packages, muscle gain packs, and starter kits.
• A mobile-first optimised design – ensuring the site looks and functions perfectly on mobile devices, significantly boosting conversions.

3. Conversion Rate Optimisation for a Supplement Webshop

We introduced several elements that significantly increased conversion rates:

• Trust badges – displaying secure payment methods, money-back guarantees, and certifications to build credibility.
• Customer reviews – strategically placed testimonials to enhance trust and encourage purchases.
• New CTAs – carefully designed calls to action to prompt engagement at every stage of the purchasing journey.
• FAQ functionality – a frequently asked questions section to address customer uncertainties and objections.

4. Integration with AMW Media Platform – CRM and Marketing Automation

To further boost sales efficiency and operational effectiveness, we integrated the store with AMW Media Platform – an advanced CRM for managing customers, marketing campaigns, and sales automation.This resulted in:

• Marketing automation – the store automatically sends SMS campaigns and newsletters, increasing customer engagement and reminding them about offers.
• Customer segmentation – AMW Media CRM analyses user behaviour and tailors personalised offers, enhancing campaign effectiveness.
• Real-time customer support – an advanced chatbot answers customer queries 24/7, speeding up the purchasing process and removing conversion barriers.
• Better contact management – AMW Media Platform tracks customer interactions, enabling more personalised offers and improved customer loyalty.

The Results: Transforming the Store into a High-Performing E-Commerce Machine

Following the implementation of these changes, Vikingshopsuple.co.uk underwent a remarkable transformation, and the results spoke for themselves:

• Increased conversion rates – optimised purchasing paths, improved navigation, and enhanced product pages led to a 35% increase in conversions.
• Improved mobile performance – after full mobile optimisation, mobile purchases increased by 48%. The site now scales perfectly across all devices, eliminating previous frustrations.
• Greater customer loyalty – the introduction of a subscription model and CRM automation resulted in returning customers generating 20% higher purchase value. Geolocation and personalised offers also improved customer retention, significantly lowering new user acquisition costs.
• Higher user engagement – leveraging User-Generated Content (UGC), customer reviews, and dynamic multimedia content (photos and videos) increased trust and interaction with products, leading to larger shopping baskets.
• Process automation – automating order management and CRM processes enhanced operational efficiency, freeing the Vikingshopsuple.co.uk team from time-consuming manual tasks. This allowed them to focus on growth strategies, marketing, and customer relations.
• Better search engine visibility (SEO) – the new website structure, optimised content and images, and improved meta tags and technical SEO increased organic traffic by 25% within the first three months.

From Outdated to Outstanding: How Vikingshopsuple.co.uk Became a High-Performing E-Commerce Powerhouse

The transformation of Vikingshopsuple.co.uk from an outdated, unengaging website into a dynamic e-commerce platform was a crucial step in the brand’s growth. Migrating from WooCommerce to Shopify, optimising conversions, implementing automation, and modernising the design not only increased sales but also created a more efficient, automated platform that continues to attract new customers while fostering loyalty among existing ones.In today’s fast-paced e-commerce landscape, staying ahead of the competition requires continuous improvement. Investing in modern solutions, mobile-first optimisation, and process automation is the key to success.

Want Your Store to Work Like a Money-Making Machine?

Whether your store needs a platform migration or a complete revamp – we’re here to help. Our approach combines modern design, sales optimisation, and process automation to deliver solutions that truly work.Contact us today and transform your store into a revenue powerhouse!Don’t wait – your competitors are already taking action.Take a look at some of the content we have filmed for Vikingshopsuple