Black Steel Doors
Woodstock Campers
Phillips JoineryCase study · Viking Shop Suple · e-commerce A store that runs itself.
Viking Shop Suple sell sports supplements to a combat sports audience. When we met them the store was a slow WordPress site run from home. We rebuilt it on Shopify, wired the automations, the CRM and the mailing list, and filmed their BKFC fighters. The business now runs from a unit and sells through physical stores across the UK, and we still manage the store and the CRM. The owner measures the result in hours saved.
A slow store, run from a spare room
A supplement brand with a strong following in combat sports and a sponsorship of BKFC bare knuckle events. The products sell to a loyal, repeat buying audience, which is exactly the kind of store that lives or dies on the customer journey after the first order. The old WordPress store was slow, needed constant manual attention, and was run from home. Abandoned baskets were chased by hand, if at all. Repeat customers were not reminded to reorder. And the brand’s biggest marketing asset, the fight sponsorship, had never been filmed properly.
Built for the second order
We built the store on Shopify: fast, mobile first, subscription ready, with product pages written to answer the questions that stop people buying supplements online. It is designed around repeat purchase rather than the first sale, because that is where a supplement brand makes its money.
Baskets, reorders, reviews and the list
Abandoned basket recovery, post purchase sequences, reorder reminders timed to the size of the tub, and review requests, all running without anyone touching them. The CRM and the mailing list turn the customer base into an asset the brand owns and can talk to, with campaigns sent from one place rather than a spreadsheet. The owner’s review calls it a fully automated business, which is close enough to what we were going for.
BKFC, from ringside
We filmed the BKFC fighters the brand sponsors, at the event, and cut two promo films that put Viking in the ring where its customers already are. Both are below. They run on the store, on social and at the events themselves.
From a spare room to stores across the UK
The business now operates from its own unit and sells through physical stores across the UK as well as online. We still manage the Shopify store and the CRM month to month. Revenue figures belong to the store and are not published. The automations are the part the owner talks about in his review, because they are the part that gave him the time back.
How it unfolded
From a slow store at home to shelves across the country.
- The briefA slow store, run from home
WordPress, manual chasing, no reminders, a sponsorship never filmed.
- The buildShopify
Fast, mobile first, subscription ready, written for the second order.
- The automationsBaskets, reorders, reviews
Four flows and a mailing list, running without anyone touching them.
- Fight nightBKFC on film
Two promo films from ringside, on the store and on social.
- February 2025The review
Five stars from the owner: fully automated, and hours saved.
- NowA unit and UK stores
Online and in physical stores across the UK; store and CRM still run by us.
The work, in the open
The result is time, then shelves
A supplement store lives on the second order, and the automations make that order happen without anyone chasing it. The owner counts the result in hours he no longer spends on admin, and the business counts it in a unit and stores across the UK. Revenue figures are theirs.
Fight night, from ringside
The BKFC fighters Viking Shop Suple sponsor, filmed at the event by our crew. The second cut and the store we built are below.
The owner’s Google review from February 2025 is here, word for word.
Thanks to them, I have a well-organized customer database that allows for better communication and sales. Their advanced mailing system lets me send email campaigns quickly and efficiently.
Questions
Is Shopify good for a supplement store?
What email automations should a supplement store have?
Do you manage the store after the build?
How much does a Shopify store build cost?
How do we get repeat orders rather than one off sales?
Explore further
Other brands we grow
Tell us what you need
Four details and a line about your business. A director reads it and replies within one working day. If you want us to review your marketing first, the free audit and 30 day plan is the place to start.
- ✓ Replies from a person with a name, not a sequence
- ✓ No mailing list, no contract, no obligation
- ✓ Video, social, ads, web, SEO, design, email and CRM under one roof