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Technology and SaaS · software products, apps, platformsMarketing by people who ship software

We built and run our own SaaS, so we know the difference between a feature and a benefit and how hard it is to explain either in fifteen seconds. Product films, launch content and websites for technology companies, from a team that has been on your side of the demo.

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From this sector
LiveMyContentLab, our own SaaS, run as a running case study and updated monthly

What we bring

MyContentLab is the reporting platform we built for agencies; it connects ad accounts, social accounts, analytics and CRM into one dashboard and it powers every figure on this website. FitConnect is a mobile fitness app we designed and built for a client. So when a software company asks for a product film or a launch site, the brief is understood before the first call ends.

What technology companies need

A website that explains the product in the customer’s words and converts to a trial or a demo. Product films: short, specific, showing the thing solving the problem. Launch content for the channels your buyers actually use, which for B2B is usually LinkedIn and search. Case studies written like the ones on this site: with the working shown.

What we would do first

A positioning session, a ninety second product film, a rebuilt homepage that leads with the outcome. Then a LinkedIn and search plan measured in demos booked, tracked in your CRM.

Explore further

Proof
FitConnect case studyCase studyMyContentLab case studyCase study
What we run for this sector
CRM and marketing automationServiceWeb design and developmentServiceGraphic design and brandingService
Other industries
Automotive and leisure vehiclesIndustryConstruction and tradesIndustryBeauty and barberingIndustryAll industriesIndustries
Questions

Questions

Do you build software for clients?
Yes. Our developers built MyContentLab and FitConnect. If your product needs a companion tool, an integration or an app, we scope and build it and you own it.
Do you do B2B LinkedIn content?
Yes. Founder led content, product films cut for LinkedIn and paid campaigns to defined roles and companies.
Can you write technical case studies?
Yes. The projects page shows how we write results: the number, the window, the source, and what we would do differently.
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Tell us what you need

Four details and a line about your business. A director reads it and replies within one working day. If you want us to review your marketing first, the free audit and 30 day plan is the place to start.

  • ✓  Replies from a person with a name, not a sequence
  • ✓  No mailing list, no contract, no obligation
  • ✓  Video, social, ads, web, SEO, design, email and CRM under one roof