Black Steel Doors
Woodstock Campers
Phillips JoineryEducation and training · training providers, tutors, course businessesShow the teaching, then follow up
Training is bought on the quality of the teacher and lost in the gap between interest and enrolment. The plan we would propose puts the teaching on film, builds a funnel that captures interest and follows it up automatically, and measures enrolments rather than downloads.
The approach
Film the teaching: a taster session, a tutor explaining one concept well, students talking about the outcome. A site that explains the course, the dates and the price without a phone call, and captures interest with one field. A CRM sequence that follows up every enquiry with the next intake date. Paid social to the people the course is for, judged on enrolments.
What we would do first
The audit: where enquiries come from, how many turn into enrolments and where the rest go. Then a filmed taster, the follow up sequence and a landing page for the next intake.
Honest expectations
We have not yet worked with a training provider under our own name, and we will say so on the first call. What you get is the same crew, the same process and a plan built on your numbers rather than someone else’s case study.