Black Steel Doors
Woodstock Campers
Phillips JoineryRecruitment and staffing · agencies, staffing platformsTwo audiences, one plan
Recruiters have to sell to candidates and clients at the same time, and most marketing serves neither. The plan we would propose splits the content by audience, keeps the brand consistent across both and uses the CRM to make sure a candidate who registers on Friday hears back before Monday.
The approach
Candidate side: filmed content about the roles, the sectors and the process, on the platforms candidates use, with a registration journey that takes a minute. Client side: case studies, founder led LinkedIn content and a website that explains the service in outcomes. One brand across both, so the agency looks like one business. A CRM that acknowledges and routes every registration and every client enquiry instantly.
What we would do first
The audit: how candidates and clients find you now, how fast each is answered, what your LinkedIn and Google presence say. Then the two content plans, the CRM response and a rebuilt homepage that speaks to both audiences without confusing either.
Honest expectations
We have not yet worked with a recruitment business under our own name. Resourcing Tomorrow appear in our logo strip from event and content work. The audit sets expectations before any spend.