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Phillips JoineryCase study · Woodstock Campers · Fenny Compton, Warwickshire 2,215 leads. Still getting cheaper.
Woodstock Campers build and sell campervans from Fenny Compton in Warwickshire. When we started in October 2024 there was no content, no advertising and no way to see what an enquiry became. Now there is a crew on site every month, a lead form on every show stand, a CRM behind all of it, and 2,215 leads at £12.50 each in the thirteen months MyContentLab has measured.
A £60,000 van, sold with no content
A converted van from Woodstock starts at around £60,000 and goes a long way past that. Nobody buys one on impulse. People watch build videos for months, compare layouts, ask about warranties and then get in touch when they are close to a decision. In October 2024 the company had the product and the reputation, and almost nothing on the marketing side: no content going out, no advertising, and enquiries arriving by phone, Facebook message, email and at shows, with no single place to see which had been answered.
The question the owners could not answer was the one that matters. What is the marketing actually producing? So we built the measuring before we built the marketing.
An iPad on the stand, a brochure in seconds
Campervan shows are where Woodstock meet most of their buyers, and shows used to produce a pile of business cards. Now there is a form on an iPad on every stand. Someone fills it in, the CRM sends them the brochure straight away, and a follow up sequence runs over the next fortnight while the show is still fresh in their mind. The same forms sit behind the landing pages we built for the ads, so a lead from a show and a lead from Facebook end up in the same pipeline, with the same follow up, visible to the same people.
Since the forms went in, 2,174 submissions have landed in the CRM and 1,886 of them became opportunities the sales team could work. March 2026, the first big show month with the system in place, produced 453 on its own.
On site every month, because vans change
Our videographer visits the workshop every month and films the vans in progress and the finished conversions: walkarounds, details, the people doing the work, and the shows when Woodstock exhibit. Fresh footage every month is what stops the ads going stale, and it is the reason we film rather than reuse the same three clips for a year.
The same footage becomes Reels, posts and stories. Facebook served 2.2 million video views between January and August 2026 and the page grew from 19,285 to 22,926 followers. Instagram reached 607,873 accounts over the thirteen months. When someone sees an ad and looks the company up, they find an active page rather than a quiet one.
Ads that ask two questions first
The campaigns use that footage in short cuts, with lead forms that ask the questions the sales team needs answered (budget, timing, base vehicle) so the enquiry arrives half qualified. Targeting follows where the buyers are, which we check against the CRM every month rather than guessing. A small Google Ads campaign catches people who search for the company by name or by conversion type: 8,343 clicks for £1,587, which is 19p a click.
Over the thirteen complete months in MyContentLab the Meta Ads produced 2,215 leads for £27,681 of spend, £12.50 each. Click through rate climbed from 4.2% in October 2025 to 6.9% in July 2026, which is the ads getting better rather than the budget getting bigger.
The best month is the most recent one
Cost per lead rises every winter in this market and Woodstock’s did: £23.02 in November 2025, £23.38 in March 2026 as the whole sector slowed. The businesses that keep spending through the winter own the spring, and they did. April brought 148 leads at £14.11, June 210 at £9.98, July 275 at £7.82 and August 2026 308 at £7.12, the best month in the whole series.
Sales figures belong to Woodstock and are not published here. What we can say is that the agreement has renewed every month since October 2024, and that the numbers on this page are read from their own accounts, not from ours.
Meta Ads leads, month by month
Leads from the Facebook and Instagram campaigns, with the cost per lead that month above each bar.
The maths, in the open
Spend and leads are read from the client’s Meta Ads account by MyContentLab, complete months only. The CRM shows what those leads became; those figures are Woodstock’s and stay private.
Hear it from the workshop, not from us
We filmed this at Woodstock’s workshop in Fenny Compton, the same place our crew goes every month. It is the owners talking about the work in their own words, with nothing scripted.
Woodstock have worked with us month to month since October 2024. Their Google review is below, copied word for word.
Really happy with the service he is providing, not only with our social media pages but the work he has been putting in behind the scenes with new ways of generating leads and following up with customers.
Client websitewoodstockcampers.co.uk ↗Questions
How do campervan conversion companies get more leads?
Do Facebook ads work for campervan converters?
How much does a campervan conversion lead cost?
Would this work for a smaller converter?
How do you handle enquiries from shows as well as online?
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