Woodstock Campers

THE CHALLENGE

Woodstock Campers had an established brand with a great website, but their social media presence was non-existent, they had no advertising strategy, and their printed materials didn't match their online brand. The disconnect was costing them sales.

OUR SOLUTION

We overhauled their graphic design to create brand consistency across all touchpoints. We produced high-quality content - photography and video - that reflected the luxury nature of their campervans. We then launched and managed comprehensive Meta advertising campaigns targeting their ideal audience.

THE PROCESS

We began with a full audit of Woodstock Campers’ brand ecosystem, identifying gaps between their premium product and how it was presented across digital, print, and marketing channels. From there, we defined a clear trajectory focused on consistency, quality, and performance.

Our crew took ownership of the creative, producing high-end photography and video that captured both the craftsmanship and lifestyle behind each campervan. In parallel, we redesigned printed materials to align seamlessly with the digital brand, ensuring every touchpoint reflected the same level of quality.

With the foundations in place, we launched and managed targeted Meta campaigns, continuously refining audiences, creative, and messaging based on real performance data. Every decision was measured, optimised, and driven by results.

THE RESULTS

Woodstock Campers had a great website but their social media presence, advertising, and printed materials were non-existent - nothing matched the quality of their luxury campervans. AMW took over their graphic design, produced high-quality content that reflected the premium nature of their products (luxury campervans ranging from £45,000 to £79,000), and launched comprehensive ad campaigns.

In 12 months, we generated 2,262 leads at just £11.59 per lead, with a CTR of 6.12% and CPC of £0.18 - and achieved a 2.6% conversion rate on high-ticket products.

WHAT WE LEARNED

For high-ticket products, brand perception directly impacts performance. A strong website alone is not enough, every touchpoint must reinforce the same level of quality and trust.

By aligning content, design, and advertising under a single, strategic direction, we elevated both visibility and perceived value. The result was not just more leads, but better-qualified enquiries and a stronger path to conversion.

This mission reinforced a core principle - premium products demand a premium presence, executed consistently and backed by data.

Harry

Owner, Woodstock Campers

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