PRIVACY POLICY

Personal Data

AMW Media Ltd ("AMW Media") uses the information we collect from you to provide quotations, make telephone contact, and email you digital marketing information which we believe may be of interest to you and your business. By making initial contact with us, you consent to AMW Media maintaining a marketing dialogue with you until you either opt out (which you can do at any stage) or we decide to discontinue communications.

AMW Media may also act on behalf of its clients as a data processor. When working exclusively as a data processor, we will act solely on the instructions of our client and take all necessary steps to ensure that the client remains fully compliant with applicable data protection laws, including the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018.

Some personal data may be collected from the forms and surveys you complete, from records of our correspondence and telephone calls, and details of your visits to our website – including, but not limited to, personally identifying information such as Internet Protocol (IP) addresses. We may also use this information to compile statistics about the behaviour of visitors to our website.

Meta Platform Data

AMW Media operates AMW Reports (reports.amwmedia.co.uk), a dedicated client reporting application that connects to Meta Platform APIs via Facebook Login and the Meta Graph API. AMW Reports is used to provide agency clients with performance data from their connected channels.

Data we collect via Meta APIs:

• Facebook Page data: Page performance metrics including impressions, reach, organic vs paid impressions, engagement, page views, video views, follower counts, post reactions, and page activity (via read_insights and pages_read_engagement). Published post content including captions and engagement counts (via pages_read_user_content).
• Instagram account data: Profile information, follower count, media count, post thumbnails (via instagram_basic), and account-level and post-level performance metrics including reach, impressions, profile views, website clicks, saves, and video views (via instagram_manage_insights).
• Meta Ads data: Campaign-level performance data including impressions, clicks, spend, CTR, CPC, CPM, reach, and frequency across ad accounts (via ads_read and ads_management — Ads Management Standard Access).
• Business and Page metadata: Business portfolio information, connected ad accounts, and Facebook Pages managed under Meta Business Manager (via business_management and Business Asset User Profile Access). Page metadata required for syncing insights (via pages_manage_metadata). List of Facebook Pages managed by the authenticated user (via pages_show_list).

This data is displayed in client dashboards and exported into monthly PDF performance reports. No content is modified, deleted, or republished through AMW Reports.

Meta Platform Disclosure: This app uses the Meta Platform APIs. Data obtained through Meta APIs is used solely to provide reporting and analytics features within AMW Reports. We do not share, sell, or transfer Meta user data to third parties.

Data Storage and Retention

Data collected via the Meta Platform APIs and other integrations is stored in secure cloud infrastructure. Page-level access tokens are stored securely and encrypted at rest.

We retain Meta-related performance data for the duration of the client relationship plus a reasonable period thereafter (typically 12 months) to allow for historical reporting and account reconciliation. Upon request, data can be deleted sooner — see "Your Rights Regarding Meta Data" below.

We do not sell your data to third parties. Data is used solely for the purposes of providing reporting and analytics services to our agency clients.

Your Rights Regarding Meta Data

You have the right to:

• Disconnect your accounts: You may disconnect your Facebook, Instagram, or Meta Ads accounts from AMW Reports at any time through the application settings or by contacting us directly.
• Request data deletion: You may request deletion of all Meta-related data we hold about your connected accounts by emailing info@amwmedia.co.uk. We will process deletion requests within 30 days.
• Access your data: You may request a copy of the Meta-related data we hold in connection with your accounts.

To exercise any of these rights, please contact us using the details in the "Access to Information" section below.

Log Information, Cookies and Web Beacons

Our Website collects standard internet log information including your IP address, browser type and language, access times, and referring website addresses. To ensure that our Website is well managed and to facilitate improved navigation, we or our service providers may use cookies (small text files stored in your browser) or web beacons (electronic images that enable us to count visitors who have accessed a particular page and to access certain cookies) to collect aggregate data.

For further details on how we use cookies and other tracking technologies, and how you can control them, please refer to our Cookie Policy.

Access to Information

If you would like to request access to your personal information, update your details, or unsubscribe from our communications, please contact us using the details below. We will treat all requests in accordance with applicable legal requirements.

• Email: info@amwmedia.co.uk
• Address: AMW Media Ltd, 4 Newmans Row, Lincoln Road, Cressex Business Park, High Wycombe, HP12 3RE
• Telephone: +44 20 8138 8836
• Online: Via our contact form

If you have any queries regarding your personal data or wish to discuss any aspect of this Privacy Policy, you may also contact our Data Protection Officer using the details above.

Should you be dissatisfied with our response, or believe our processing of your personal data does not comply with data protection law, you have the right to lodge a complaint with the Information Commissioner's Office (ICO). The ICO can be contacted via:

• Writing to: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
• Telephone: 0303 123 1113
• Online: ico.org.uk

Information Security

We maintain commercially reasonable technology and operational security measures to protect all information provided by visitors via this Website from unauthorised access, disclosure, alteration, or destruction. While we take every reasonable step to safeguard your data, please be aware that no method of transmission over the internet or electronic storage is entirely secure.

Links to Other Websites

Our Website may contain hyperlinks to websites owned and operated by third parties. This Privacy Policy does not extend to those sites. We encourage you to review the privacy policies on the other websites you visit, as they govern the use of any personal data you provide there. We cannot accept responsibility or liability for the privacy practices of third-party websites, and your use of such sites is entirely at your own risk.

Changes to This Privacy Policy

This Privacy Policy was last updated on 25 March 2026. We may update this Privacy Policy from time to time, so we encourage you to check it periodically. While we will not typically notify you of minor changes, we will inform you of any significant modifications and, where appropriate, seek your consent.

Children's Privacy Protection

Our Website and services are not directed at children under the age of 16. We do not knowingly collect any personal data from children. If you believe that we may have inadvertently collected data from a child, please contact us using the details provided above so that we can take appropriate action.