Hospitality and food · coffee shops, restaurants, food retail Make them hungry, then make it easy

What food businesses need

Regular filmed content: two visits a month, Reels every week, photos for the menu and the socials. A Google Business Profile with current photos and hours, because that is where people decide. Promotional ads for launches, seasonal boxes and delivery, run for the weeks they matter and switched off when they do not. A simple way to book or order from every post.

What we have done

Moc and More, a coffee shop in Flackwell Heath: two visits a month, two Reels a week and twenty photos a month on a plan sized for a small business. Spice Merchant: Facebook promotional ads for Euro 2024, barbecue boxes and online delivery on a month to month budget. Amore Gelato: content for a gelato brand.

What we would do first

A shoot morning before you open, a month of Reels from it, the Google Business Profile refreshed with the new photos. Then a small promotional campaign for whatever you most want to sell this month.

What a digital agency for restaurants and cafes is really hired to do

Two jobs, and they pull in different directions. Fill the quiet shifts, and build the kind of reputation that means you are not discounting to do it.

The first is short term and mostly paid: a promotion, an event, a new menu, run hard for the weeks it matters. The second is slow and mostly content: showing the food, the room and the people often enough that you become the default choice for a Friday.

Most hospitality marketing fails by doing only the first, which teaches customers to wait for the offer.

Where the decision actually happens

Rarely on your website. Somebody hungry opens Google Maps, looks at photographs, reads three reviews and checks whether you are open. That whole decision takes about forty seconds and the website is usually not part of it.

So the Google Business Profile comes first: current photographs, correct hours including bank holidays, the menu attached, and a steady flow of recent reviews. An online marketing agency for restaurants that starts anywhere else is starting in the wrong place.

Then Instagram and TikTok, because that is where food sells itself. Then the site, which needs to do three things well: show the menu, take the booking, and load quickly on a phone with one bar of signal.

What we run for food businesses

• Regular filming. Two visits a month, Reels every week, stills for the menu and the profile. Moc and More, a coffee shop in Flackwell Heath, run exactly that: two visits, two Reels a week and twenty photographs a month.
• Promotional campaigns. Spice Merchant ran Facebook promotions for Euro 2024, barbecue boxes and online delivery on a month to month budget that flexed with the season.
• Local search. Profile management, photographs, review requests and the small details deciding whether you appear in the map pack at lunchtime.
• Brand and design. Menus, packaging and signage that match what people saw online. Amore Gelato is a good example of a food brand where the look is most of the product.

Independents, groups and food brands

A single site cafe needs local reach and a reason to visit today. A small group needs consistency, so the marketing does not turn into three businesses wearing the same name. A food brand selling online needs product photography, packaging and paid social, and barely touches the local work at all.

The mix is different for each and the budget should follow it. We would rather run one of the three properly than all three thinly.

Start with the quiet shift

Tell us which shift you want fuller and what you would rather not discount. The audit covers your profile and photographs against the places you lose customers to, what your content is currently doing, and whether a shoot morning or a promotion is the better first spend.