Professional services · law, accountancy, advisers Explain it clearly, answer it quickly

Professional services are bought on trust and lost on delay. We build the website that explains what you do in plain English, the ads that reach the people who need it this week, and the CRM that makes sure the Friday evening enquiry is answered before your competitor opens on Monday.

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From this sector

Web + CRMWebsite redesign with SEO, Google and Facebook Ads and CRM for Nim Legal; photography and web for Johnson Accountants

What firms need

A website that reads like a conversation with a knowledgeable friend, not a compliance document, with the service pages structured for search. Headshots and photography that make the team look like people you would call. Google Ads for the specific services people search for urgently. A CRM that acknowledges every enquiry instantly and routes it to the right fee earner. Reviews, gathered systematically.

What we have done

Nim Legal, an immigration law firm: website redesign with SEO, Google Ads and Facebook Ads set up and management, and a CRM implementation. Johnson Accountants: business headshots, marketing photography and a website pages plan. Both are small practices that needed the marketing to run without a marketing department.

Buying a professional service is buying a person

Almost nobody chooses a solicitor or an accountant on the strength of a firm. They choose a person, recommended by somebody they trust, then verify that person online before making contact.

The verification step is where marketing either helps or quietly loses the client. A firm with no photographs of real people, a website written in the third person and four reviews from 2019 fails it, whatever the quality of the actual advice.

Write for the question, not the practice area

Firms organise their websites the way they organise themselves, by department. Clients search by problem, and those are rarely the same words.

Nobody searches for private client services. They search for what happens when a will is contested. A page answering the question in plain language will outperform the practice area page every time, and it is usually the page nobody has written.

Regulated marketing, in practice

Regulated firms have obligations about how they advertise and what they claim, and the practical effect is a sign off step rather than a limit on doing good work. We build the approval into the schedule, keep a record of what was approved and when, and write claims that can be evidenced.

Nothing goes live without your sign off, and where something would need a compliance conversation we raise it before it is made.

Enquiries and the first hour

Professional services enquiries are often urgent for the client and routine for the firm, and that mismatch loses work. Somebody who has just had a letter from HMRC or a landlord will contact three firms in one evening.

An instant acknowledgement, routing to the right fee earner, and a call back inside the working day is not marketing exactly. It converts more of the marketing than any change to the advertising would.

Recruitment agencies sit next door to this and have the same problem twice over, because they market to candidates and to clients at the same time.

What we would do first

Rewrite the service pages for the questions people actually search, shoot the team properly, wire enquiries into a CRM with instant acknowledgement. Then Google Ads on the two or three services with the clearest intent.

Questions

How do accountants, solicitors and consultants actually get new clients now?

Referrals still lead, but the referral no longer closes the deal on its own. Someone recommends you, the prospect looks you up, and what they find decides whether they call: your Google profile, your reviews, your LinkedIn, whether the website answers the question they actually have. The work is making that search go well, then giving referrers something to send. Cold outreach is a distant third for most firms and we will say so.

Is Google Ads worth it for a small firm?

For urgent, specific services where someone is searching with intent, yes, with tight geography and call tracking so you know which enquiries came from where. For general awareness, usually not. Clicks in professional services are expensive, and one campaign for a defined service beats a broad one every time. The audit tells you which side of that line your firm sits on.

Does LinkedIn work, or is it just people shouting into the void?

It works for professional services better than almost anywhere else, but only in a partner’s own voice and only with something specific to say. Generic firm updates do nothing. A partner explaining what changed in the rules last week, filmed properly, reaches the people who need to hire someone who knows that. We film and write those with you rather than posting on your behalf.

Do you understand regulated marketing, and who signs it off?

We check claims and wording against the relevant professional rules, and nothing is published until the firm has signed it off. That approval step is in the process by default, not something you have to ask for. Where a claim cannot be made, we build the content around demonstrating expertise instead.

We get everything from referrals. Why bother with marketing?

Because referrals are a queue you do not control, and every firm that lost one big introducer learned that the hard way. Marketing does not replace them; it makes each one convert better and gives you a second source when the first goes quiet. If your firm is at capacity, the honest advice is to fix the pricing before spending on marketing, and we would tell you that.

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Tell us what you need

Four details and a line about your business. A director reads it and replies within one working day. If you want us to review your marketing first, the free audit and 30 day plan is the place to start.