Case study · Travel Ink Media · London Beautiful, and fast.

A first rate reel behind a loading spinner

Filip shoots for brands whose names you would know, and the work is the pitch. A prospective client’s first impression of it was a site that took several seconds to show anything on a phone, then showed it in a layout that fought with the images. Image heavy sites are slow for a reason: large files, no lazy loading, heavy themes and hosting never chosen for performance. Every one of those was true here.

The brief: show the work at full quality, instantly, on a phone, on a train.

Not an afterthought, a constraint

Matt, our head of web, redesigned and rebuilt the site with speed as a design requirement rather than something to fix at the end. Images served in modern formats at the size each screen needs, loaded as the visitor scrolls rather than all at once, on hosting chosen for performance. The migration and launch were handled end to end, which Filip’s review mentions as the part that surprised him.

Dark, quiet, and one tap from an enquiry

A layout that gets out of the way of the photographs: dark, quiet, with the categories of work easy to browse and the enquiry route one tap away. On any device, which is the thing Filip tests his own work on and the thing his review comes back to.

Before and after, in Google’s own numbers

We measured the site before and after with Google’s own page speed tooling, so the improvement is a number rather than an opinion: 98 out of 100 after the redesign. It is the site we still point to when a client asks whether a beautiful website has to be a slow one. It does not.

A site that reflects the work

Fast, modern, easy to use, and a portfolio brought to life in a way he did not expect: that is Filip’s review, below, word for word. Enquiry figures belong to the studio and are not published. The brands he shoots for are his to name, not ours.