Black Steel Doors
Woodstock Campers
Phillips JoineryCase study · Speeds Campers · Loudwater, High Wycombe Our first client. Then three more.
Speeds Campers build custom campervans in Loudwater. In January 2024 they became our first client. Since then we have redesigned their website, filmed the first ad we ever made, run their films, Reels and social every month, managed their Google and Meta Ads, and been recommended by them to Pearman Briggs, Wheels VT and Woodstock Campers, who are now case studies of their own.
The first yes
Every agency has a first client. Ours builds campervans in Loudwater. The vans were excellent, the workshop was busy, and the website showed almost none of that: the kind of site that made a good business look average, on the screen where most buyers were meeting it for the first time. Campervan buyers research heavily and compare converters side by side. A dated site loses the comparison before anyone has spoken to the company.
They said yes in January 2024. Everything AMW has done since started here.
Galleries, and an enquiry route that works
The redesign was built around the conversions and the enquiry. Large, fast galleries of real vans, a page for each conversion type, the process explained, prices signposted, and an enquiry route that works on a phone, because that is where most of the traffic comes from. It replaced a site that undersold the builds with one that sells them.
865,381 impressions in one spring
The first advert AMW ever filmed was for Speeds. It ran on Facebook and Instagram from March to May 2024 and was shown 865,381 times, with 14,357 clicks, for £1,253 of spend across the three months. That is 8.7p a click for a £30,000 plus product, from a film shot in their own workshop.
Google Ads and Meta Ads have run since for the stock and the shows that need a push. Lead and sales figures are the company’s own and are not published here.
Four films, eight Reels, and the shows
Then the content programme, now in its third year: four YouTube films and eight Reels a month from two filming days, photography, social media management across Facebook, Instagram, TikTok and YouTube, and our crew at the shows Speeds exhibit at. The films show the builds. The Reels keep the name in front of people between builds.
The owner talks about the work in the testimonial film below, and his Google review from July 2024 sits under it, word for word.
The review that brings the next client
Speeds recommended us to Pearman Briggs, to Wheels VT and to Woodstock Campers. All three became clients. All three have their own case studies on this site. That is the measure of a first client we are proudest of, and the reason the automotive pages on this site are as full as they are.
From the first yes
Two and a half years, in order.
- January 2024The first client
Speeds Campers come on board. The website redesign starts.
- March 2024The first ad
The first advert we ever filmed runs on Facebook and Instagram: 865,381 impressions by May.
- 2024Three referrals
Pearman Briggs, Wheels VT and Woodstock Campers come on Speeds' recommendation.
- July 2024On camera
The owner's testimonial film and his Google review.
- 2025Shows
Our crew at the campervan shows Speeds exhibit at, filming the stand and the vans.
- 2026Third year
Four films and eight Reels a month, Google and Meta Ads, still month to month.
The work, in the open
Measured in recommendations
Speeds do not track their leads in MyContentLab, so we do not publish lead or sales figures for them and we do not invent any. What we can show is the ad account, the website, the films, and three businesses that came to us because Speeds told them to. That is the scoreboard for a first client.
Hear it from Loudwater, not from us
We filmed this with the owner at his workshop in Loudwater. He talks about the website, the content and what it is like to work with us, unscripted.
His Google review from July 2024 is below, word for word.
We have been using AMW Media for a while now, the level of service provided is excellent. Amir is constantly pushing us to provide good content for our social media and is always available for our needs.
Questions
What should a campervan conversion website include?
How often should a campervan company post Reels?
Do Facebook ads work for campervan builders?
How much does a website redesign cost for a small business?
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