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Phillips JoineryCase study · Pearman Briggs · Gloucester Thirty months. Over a million views.
Pearman Briggs are a motorhome and caravan dealer in Gloucester. From February 2024 to August 2026 we filmed their forecourt twice a month, published their walkarounds and Reels, ran their social channels and their ads, and put their testimonial on camera. In August 2026 they took the work in house, with our help, and we still film their shows. This is what a good ending looks like.
A forecourt that changes every week
A family dealership with a large forecourt of new and used stock. Buyers spend months researching layouts and prices online before they visit, and a dealer that is not showing its stock on video is invisible to most of them. The other thing a dealer sells is trust: this is a big purchase from a business the buyer needs to believe will still be there for the aftersales.
They came to us in February 2024 on the recommendation of another client, Speeds Campers, with a simple problem. Stock moved every week, so content had to be made every week, and the team had a forecourt to run.
Two visits, four films, eight Reels a month
Our videographer visited twice a month and filmed what had arrived: the walkarounds buyers search for by model name, the details they ask about, and the people who would be looking after the customer. Four YouTube films and eight Reels a month, cut for Facebook, Instagram, TikTok and YouTube, published to a calendar set out in a marketing strategy document so nothing depended on someone remembering to post.
Google Ads and Facebook Ads ran alongside for the stock and the events that needed a push.
A million views from a Gloucester forecourt
Across the two and a half years the films and Reels passed a million views on the dealership’s own channels. The walkarounds did the searching work, because a buyer who has watched six of them arrives on the forecourt already half sold. The Reels kept the name in front of people between purchases. A dealer that publishes twelve pieces of real video every month for two and a half years owns the local conversation about motorhomes.
Sales figures belong to the dealer and are not published here.
In house, by design, and still friends
In summer 2026 Pearman Briggs were ready to bring the work in house, and we helped them do it: the calendar, the formats, the accounts and what to film. The last month on the rolling agreement was August 2026. We still film their shows when asked, and the testimonial film below is theirs to keep.
We would rather a client leave well than stay badly. When a business has grown to the point where it can run its own content, that is the result.
Thirty months, in order
What happened when, from the first filming day to the handover.
- February 2024The first visit
Recommended by Speeds Campers. Walkarounds of the stock on the forecourt that week.
- Spring 2024The rhythm sets
Two visits a month, four films and eight Reels, a strategy document with the calendar in it.
- 2024 to 2025Shows and stock pushes
Google Ads and Facebook Ads for the events and the stock that needed a push.
- February 2025On camera
The dealership's testimonial, filmed at the forecourt; Martyn's Google review the same month.
- 2026A million views
The films and Reels pass a million views across the channels.
- August 2026In house
The work moves to the dealership's own team, with our help. Show filming continues.
The work, in the open
A client who left well
Pearman Briggs did not stop because something broke. They stopped because they had grown the audience and the habits to run it themselves, and we helped them make the move. Their testimonial film and their review stay on this page because the work was real, and we still turn up with a camera when there is a show on.
Hear it from the forecourt, not from us
We filmed this at the dealership in Gloucester: the team talking about what the content did for them, in their own words, with nothing scripted.
Martyn’s Google review from February 2025 is below, word for word.
Top service always on the ball with new ideas
Client websitepearmanbriggs.co.uk ↗Questions
How do motorhome dealers sell more stock online?
Are video walkarounds worth it for motorhome dealers?
What happens when a client wants to take marketing in house?
Is filming every vehicle worth the effort for a dealer?
What happens if we want to bring marketing in house?
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