Pearman Briggs
From no clear presence to a consistent, high-performing social brand that reflects decades of trust and expertise.
It's the numbers that matter!
909.6K
Total impressions
2.9M+
Video Views
541.0K
Reach
THE CHALLENGE
When Pearman Briggs came to us, their social media presence didn’t reflect the quality of their business. They had:
Multiple fragmented accounts created over time due to lost passwords
No clear brand identity or consistency
Low-quality, blurry images of vans with little context
No video content at all
No structured strategy or growth plan
Despite being a long-established and trusted dealership, their online presence didn’t communicate their heritage, expertise or customer experience.
OUR SOLUTION
We rebuilt their social presence from the ground up. This meant:
Consolidating and optimising their social accounts
Establishing a clear, consistent brand voice aligned with their heritage and friendly, knowledgeable tone
Introducing high-quality photo and video content
Creating engaging, informative posts that guide and educate buyers
Implementing a content strategy focused on trust, clarity and real customer journeys
Most importantly, we shifted the content from “posting vehicles” to “helping people imagine their next adventure”.
THE PROCESS
1. Clean Up & Reset - We identified the correct platforms, removed confusion from duplicate accounts, and created a solid foundation.
2. Brand Positioning - We aligned all messaging with Pearman Briggs’ personality - friendly, experienced, and helpful, like speaking to a trusted expert.
3. Content Transformation:
Replaced low-quality images with professional visuals
Introduced video content for the first time
Showcased vehicles through storytelling, not just listings
4. Strategy Implementation - We built a consistent posting schedule focused on:
Education
Product showcases
Behind-the-scenes content
Customer-focused storytelling
5. Performance Tracking
We implemented structured reporting to measure growth, engagement and reach from day one.
THE RESULTS
From a standing start, the transformation was immediate:
909.6K impressions generated
2.9M+ video views across all platforms
541.0K total reach
Platform growth highlights:
Facebook grew to 3.0K followers (+1.4K growth)
Instagram launched and reached 43.3K accounts in the first tracked period
What started as no structured presence quickly became a consistent and scalable marketing channel.
WHAT WE LEARNED
Consistency beats everything. Even established businesses can look invisible online without consistent posting and structure.
Video is non-negotiable. Introducing video content was a key driver of reach and engagement.
Clarity builds trust. When content is clear, helpful and easy to understand, it reflects the real in-person experience.
Brand matters as much as product. People don’t just buy motorhomes - they buy confidence, guidance and the promise of adventure.
PROJECT GALLERY
"Top service, always on the ball with new ideas."
Martyn Homer
Owner
