Black Steel Doors
Woodstock Campers
Phillips JoineryProperty and real estate · estate agents, developers, lettings Every property on film, every enquiry answered
Property sells on video and local search more than almost anything else we do. The plan we would propose puts every listing and every development on film, wins the local searches for your postcodes and answers the viewing request before the buyer has closed the tab.
The approach
Video for listings and developments, filmed by our own crew and cut for the portals, social and the site. Local SEO and Google Business Profiles for every branch and every postcode you serve. A website that captures valuations and viewings and drops them into a CRM that responds instantly. Content that makes the agent the local expert: market updates, area guides, sold stories.
Winning instructions, not just listing them
Marketing for an estate agency splits cleanly in two, and most agencies do one half. Property marketing sells the individual home. Agency marketing wins the instruction in the first place, and that is where the growth is.
A vendor choosing between three agents is comparing evidence: what has sold nearby, how quickly, at what percentage of asking price, and how the agent presents property. That evidence should be visible before the valuation appointment rather than produced during it.
Video for listings and developments
A walkthrough film sells a property faster than photographs, and it also sells the agency, because every vendor in the area sees the standard you produce.
Developments are a different job again. The film has to sell something that may not exist yet, which means the location, the finish and the way it will be lived in rather than the rooms.
Local search, branch by branch
Every branch is a separate local search problem with its own Google Business Profile, its own reviews and its own area pages. Agencies with several branches usually have one profile finished and the rest half done.
Area guides are the content that works, and only when written by somebody who knows the area. Generic pages about schools and transport links rank for nothing and convince nobody.
Speed on a valuation request
A valuation request is a vendor who has decided to move and is contacting more than one agent. The first credible response usually gets the appointment.
An instant acknowledgement, a call within the hour and a CRM that loses nobody is worth more than any increase in advertising spend.
What we would do first
The audit: where your instructions come from, how quickly a viewing request is answered, what your local search presence looks like against the branch down the road. Then a filming programme, the CRM response and the local pages.