Dental and medical · dentists, private practices, podiatry Bookings, reviews and nothing you would regret publishing

The approach

Patient testimonial films with consent handled properly. A website that puts booking and the phone number first and explains treatments in plain language. A review request flow after every visit. Educational content for the questions patients search before they call. Google Ads only for treatments that can be advertised and searched for with intent, checked against the regulator’s guidance.

What we bring from clinics

Testimonial films for Revere Clinics, an aesthetics clinic. Web tools and marketing strategy for The MMA Clinic. A proposal built for a podiatry group covering content, social, SEO, paid, web and automation. The same three things decide it every time: careful claims, fast booking and patient stories told by patients.

Private practice marketing is a trust problem first

Patients choosing a private practice are managing worry more than they are comparing prices. Will it hurt, will I be judged, is this person any good, and what happens if something goes wrong.

Marketing answering those questions converts. Marketing that lists treatments and posts offers does not, because it addresses none of them.

What patients search before they call

Symptoms, treatment names, costs and comparisons, roughly in that order. Somebody with a broken tooth searches differently from somebody researching implants over six months, and one page will not serve both.

The urgent searches want your phone number, your opening hours and whether you can see them today. The considered searches want an honest explanation of the treatment, what it costs, how long it lasts and what the alternatives are. Two pages, two jobs.

Advertising rules for dental and medical practices

Regulated professions have specific rules about how they advertise, what may be claimed and how before and after images can be used. Some treatments cannot be promoted to the public at all.

We check the guidance before producing rather than after, keep claims to what can be evidenced, and publish nothing without your sign off. An advert pulled by a platform, or a complaint to a regulator, costs far more than the campaign was worth.

Reviews and the recall list

Two assets most practices under use. Reviews arriving consistently, asked for on the day rather than in occasional pushes, do more for local visibility than any advertising budget.

The recall list is the other. Patients who came once and drifted are much cheaper to bring back than new ones are to find, and a simple recall sequence often pays for the rest of the marketing.

What we would do first

The audit: how patients find you now, what the booking journey looks like on a phone, what your review profile says. Then three patient films, the booking fix and the review flow, in that order.