Case study · Osmo UK · Aylesbury Explained in the time it takes to apply.

A search, not a referral

The UK arm of a wood finish manufacturer whose oils and waxes are sold through merchants, retailers and trade suppliers across the country. The customers are joiners, flooring fitters, decorators and the merchants who advise them, and the question they all ask about a new product is the same: how do I use it, and what does it look like when it is done?

Osmo found us organically, through a search, and the brief was to answer that question on film for a technical product, LED Smart Oil, in under two minutes.

Six pillars, so the films are not one offs

Before filming, a content strategy across six pillars: educational, sustainability, colour, product, events and engagement. The films sit inside a plan rather than floating on their own, and the plan tells the brand what to make next.

Explained, then applied, by an expert

LED Smart Oil explained, which covers what the product is and why it exists. Then how to apply LED Smart Oil, filmed with the product being applied and cured in real time by someone who does it every day, so a fitter watching on a phone can follow along. Accurate first, polished second, because the films work on the company’s own channels, on trade partners’ websites and in merchant training. Both are below, on Osmo UK’s channel.

A full show day at the NEC, for the ads

We spent a full day at the painting and decorating show at the NEC filming for Osmo’s advertising: the stand, the demonstrations, the trade visitors, the product in hands that know how to use it. A show day produces months of ad creative if it is planned properly, and it was. The results of those ads are Osmo’s own and stay private, and they were happy, which is the line we are allowed to print.

Films a national brand actually uses

Product films a national brand uses across its own channels and with trade partners, and show footage that runs in its advertising. As a production project the measure is the films themselves and how widely they are used, not a lead count, and we do not dress it up as one. View figures are Osmo’s own and are not published here.