Case study · Osmo UK · AylesburyA product explained in the time it takes to apply it

Who they are

The UK arm of a wood finish manufacturer whose oils and waxes are sold through merchants, retailers and trade suppliers across the country. The customers are joiners, flooring fitters, decorators and the merchants who advise them, and the question they all ask about a new product is the same: how do I use it, and what does it look like when it is done?

The problem they came with

Explain a technical product, an LED cured oil finish, to tradespeople and retailers who need to understand it in under two minutes, and show it being applied by someone who knows how. The films had to work on the company’s own channels, on trade partners’ websites and in merchant training, so they needed to be accurate first and polished second.

What we did, and why

A content strategy across six pillars: educational, sustainability, colour, product, events and engagement, so the films sit inside a plan rather than being one offs.

Two product films. LED Smart Oil explained, which covers what the product is and why it exists; and how to apply LED Smart Oil, filmed with the product being applied and cured in real time by someone who does it every day, so a fitter watching on a phone can follow along.

Both films are on our video production page.

The result

Product films a national brand uses across its own channels and with trade partners. As a production project the measure is the films themselves and how widely they are used, not a lead count, and we do not dress it up as one.