Case study · Blue Light Services · Peterborough Ambulances, shot like the engineering they are.

Fleet buyers judge you by the pictures

The customers are procurement led: fleet managers, private ambulance operators and NHS trusts who need to see a credible, established supplier before a company goes on a tender list. The vehicles leaving the Peterborough workshop were excellent. The photographs of them were not, the brand looked slightly different everywhere it appeared, and the website did not explain a technical service to a buyer who is not an engineer.

They came to us in January 2025 with a plain brief: make the company look as good as the vehicles, everywhere a buyer might meet it.

Every vehicle shot properly, before it leaves

Our photographer and videographer shoot the conversions before they are delivered: exteriors, interiors, the equipment, the detail a fleet manager is buying. The same crew filmed the brand film about an NHS fleet going fully electric, which you can watch below, and the animated Journey to Net Zero film made with Ollie Brown Design for the story the company tells procurement buyers about the future of the fleet.

The pictures now do the first half of the sales conversation, which is the half that used to be missing.

Uniform, in the way a fleet is uniform

Brand uniformity was the word they used, and it is the right one for a company whose customers run fleets. The logo, the colours, the type and the way the vehicles are presented now match on the website, the show stand, the vehicle livery and the documents a buyer receives. Nothing was reinvented. Everything was made consistent, so that a buyer who sees the company at a show and then on a tender document recognises the same business.

Built for procurement, hosted by us

We designed and built the new website and we still host and manage it. It walks a procurement buyer through capability, compliance and process in plain language, with the vehicle photography doing the persuading and the films where they help. It is kept up to date as the fleet work changes, without the company needing anyone technical on the payroll.

The NEC, on film, for those who missed it

These contracts are won at trade shows, so we film them: a showreel from the Emergency Services Show at the NEC in Birmingham, a highlights film from the Blue Light Show, and a pre show content plan so the stand had something to say before the doors opened. Both show films are below. They work for months afterwards, for the buyers who were not there.

The relationship is now project by project. When there is a vehicle to shoot or a show to film, they call, and the same crew turns up. Madonna’s Google review from February 2025 is below, word for word.