Black Steel Doors
Woodstock Campers
Phillips JoineryCase study · GoMo Garden Pods · Peterborough From nothing to 351 enquiries.
GoMo Garden Pods design and build garden rooms, offices and pods from Peterborough. In January 2026 there was a founder, a product and a recommendation to call us. No brand, no website, no accounts, no ad history. Seven months later the business has all of those, a CRM that answers every enquiry in under a minute, and 351 leads at £11.65 each from Facebook and Instagram. The numbers are theirs, through MyContentLab.
A founder, a product and nothing else
Garden rooms are a purchase people research for weeks, in one of the most competitive advertising markets in home improvement. Every competitor is running Facebook ads to the same homeowners, and the planning rules confuse everyone. Into that market, in January 2026, came a new business with a good product and none of the things an established competitor takes for granted: no name settled, no logo, no website, no reviews, and an Instagram account with 230 followers.
The business launched as Serenity Pods and became GoMo Garden Pods within its first quarter, which is why the old address on this site now brings you here. Everything below was built from that standing start.
Look established on day one
Our creative director designed the identity: logo, colours, type and the rules for using them on the vans, the site and the ads. Our web team built the website around the questions people actually have before they enquire (planning, disruption, how long it takes, what a room costs to run) with a quote route on every page and the forms wired into the CRM. The Google Business Profile was set up alongside so the name could be found the moment it was searched.
Instagram reach went from 4,607 accounts in February to 33,811 in April as the content started, and the Facebook page, which did not exist, had 38,868 video views in May.
A CRM before the first ad
Every enquiry lands in one pipeline, gets an automatic reply, and is tagged by source, so the owner can see which ads produce buyers rather than browsers. A garden room lead who waits a day for a reply has usually spoken to two other companies by then, which is why speed to lead is the number we watch. In MyContentLab it has stayed between 0.4 and 0.8 minutes every month since launch.
Between February and August 2026, 307 form submissions became 346 opportunities in the pipeline, every one of them answered before the owner had seen it.
351 leads, built around the objections
The Facebook and Instagram lead campaigns run at a modest monthly budget, with creative built around the things that stop people enquiring: disruption in the garden, planning permission, how long it takes. Lead forms ask about the room type and timing so the sales conversation starts in the right place. The best performing organic Reels are the useful ones, on disruption and on planning, and they double as ad creative.
The first month, February, produced 11 leads from £74 of spend at £6.72 while we learned the audience; the next six ran at between 43 and 71 leads a month. The best months for cost per lead were June at £9.20 and April at £10.13, which was also the biggest month with 71 leads.
Cost per lead rose in summer. Here is why.
Competition in the category increases every summer and GoMo’s cost per lead rose with it: £13.00 in July and £14.56 in August, from £9.20 in June. That is exactly the kind of thing the monthly review exists to catch. New creative, a tighter audience and a landing page that pre answers the price question are the changes going in, and the next months will show whether they worked.
Sales figures belong to GoMo and are not published. The owner’s Google review, written in March 2026, is below word for word.
Meta Ads leads, month by month
Leads from the Facebook and Instagram campaigns, with the cost per lead that month above each bar.
The maths, in the open
Spend and leads are read from the client’s Meta Ads account by MyContentLab, complete months only. What the leads became is in the CRM and belongs to GoMo.
Website we designed and builtgomogardenpods.co.uk ↗ Built from the name up
Everything GoMo present to the world was made in the same few weeks by the same team: the identity, the website, the profile and the first ads. That is the advantage of one company doing all of it; nothing has to be explained twice.
The owner’s Google review from March 2026 is below, word for word.
His knowledge, enthusiasm and passion for digital marketing and willingness to go above and beyond in making my business up/running and hopefully successful is world class. The business website has been in operation for a few weeks now and we are seeing great results.
Questions
How much does a garden room lead cost on Facebook?
How do garden room companies generate leads?
How long does it take to launch a new business online?
What if the leads arrive faster than we can build?
How long does a garden room buyer take to decide?
Explore further
Other brands we grow
Tell us what you need
Four details and a line about your business. A director reads it and replies within one working day. If you want us to review your marketing first, the free audit and 30 day plan is the place to start.
- ✓ Replies from a person with a name, not a sequence
- ✓ No mailing list, no contract, no obligation
- ✓ Video, social, ads, web, SEO, design, email and CRM under one roof