Case study · AM Barber Lounge · barbershop Not just likes. New customers.

Being everywhere at once, between haircuts

An independent barbershop run by its owner, Atmirald, with a regular client base built on the quality of the cut and the atmosphere in the shop. Word of mouth had always done the marketing. But Instagram, TikTok, YouTube, Facebook and Google all matter for a barbershop, because each is where a different customer looks, and keeping five channels alive with fresh content is a full time job for someone who is cutting hair all day.

The brief was not more likes. It was new faces in the chair.

Film in the shop, cut it five ways

We filmed in the shop, cut the footage into Reels, TikToks, Shorts and posts, and published to a calendar so the channels stayed busy without the owner touching them. The style was the shop’s, not ours: fast cuts, the chair, the finish. The Google profile was kept complete and active alongside, because a barber lives on the search for one near me.

The piece that pins the profiles

We wrote, filmed and cut an advert for the shop, the piece that ran in the paid placements and pinned the profiles. Then we filmed Atmirald himself, on camera, talking about working with us, which we would rather show you than paraphrase. Both films are below.

A site for a shop that lives on its phone

We built the website: the shop, the cuts, the prices, the hours and a fast route to book, on a phone, because nobody researches a barber on a desktop. It is the page the five channels point at.

Boosted visibility, and new customers

In the owner’s words after six months: seriously boosted online visibility, and new customers rather than just more likes. His review, below, also says something about how we work that we would never have dared write ourselves. The shop now runs its own channels, which is fine by us, and the footage bank, the advert and the website are theirs. If they want us back, they know where we are.

Booking and revenue figures are the shop’s own and are not published.