Case study · Turbo Snail · Poland Remembered, in a category nobody is.

Every competitor looks the same

An online seller of turbochargers and related parts for a technical, price conscious audience of mechanics, garages and enthusiasts. In this category every competitor looks identical: a parts catalogue with a logo on it. The product is hard to differentiate, so the brand has to do the work, and the buyer needs confidence that the part is right and the seller is real.

The brief, in Polish: rebrand from the ground up and make finding a part simple.

Characters with a personality

Matt designed the identity and a set of illustrated characters that give the brand a personality no competitor has, with a tone of voice that talks to mechanics like mechanics. A snail with a turbo is a joke a mechanic gets in a second, and remembers.

The box is the advert

A turbo arrives in a box, and the box is the only piece of marketing the mechanic holds in his hands. Matt designed the packaging to carry the characters and the identity, so the brand is remembered at the moment the part is fitted rather than only at the moment it is bought.

The right part, by vehicle, number or maker

The website and the user experience of finding the right part: search by vehicle, by part number and by manufacturer, with clear compatibility information, because the biggest reason a parts sale fails is doubt about fit. Built in Polish, for Polish buyers, by someone who is one.

In the owner’s words

A brand people remember in a category nobody does, packaging that keeps it in the mechanic’s hands, and a site built around the search for the right part. It is also one of the reasons we can take on work in Polish as well as English. Sales figures belong to the client. Natalia’s review, below, is in her own words.