Case study · AMW Media · High Wycombe Why we rebranded, and what changed

We rebranded ourselves the way we rebrand clients: discovery, directions, refinement, roll out. The result is the identity you are looking at, and we hold it to the same standard as every other project on this page.

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amwmedia.co.uk

2026The year we rebranded

8Services under one identity

Client: AMW Media, ourselves, High Wycombe
What we did: Discovery, three directions, a refined identity system, the website and the roll out
Measured: Enquiries, and where they came from, in the same CRM and the same dashboard as our clients
Status: Live, and this is it

01 · Why we changed

A studio brand for an agency business

AMW Media started as a video and photography studio. By 2026 it was an in house agency with eight services, a team of twelve and a software product, and the old identity said the first thing while the business did the second. Clients were hiring us for Google Ads and CRM builds off a brand that looked like a camera hire company.

8Services under one roof

12People on the team

1Software product, MyContentLab

02 · Discovery and directions

Who we work for, and what they say about us

Discovery with the team: who we work for, what they buy, what they say about us in reviews. Then three directions, argued over, one chosen. The same process we run for clients, with the same discomfort of being on the other side of it.

3Directions presented

1Chosen

30Google reviews read as part of discovery

03 · The system

Two typefaces, six colours, and rules

Refinement into a system: Anton for headlines, Montserrat for body text, a hand drawn accent face for the moments that need a human touch; a palette of off white, black, purple, blue, green and orange with rules for how much of each; a dark studio direction for the website where the work is the hero. The astronaut mascot stayed, in a supporting role, because a mascot people already recognise is worth keeping.

2Typefaces, plus the hand drawn accent

6Colours, with a percentage for each

1Astronaut, kept in a supporting role

04 · The roll out

Site, proposals, social, films

Rolled out across the website you are on, the proposals, the social channels and the films. A website where the work is the hero, results are published with dates, and every page has one thing you remember.

1Website, rebuilt from the ground up

DatesOn every published result

1Thing to remember on every page

05 · What it changed

Measured the way we measure clients

Whether it worked is measured the same way we measure clients: enquiries, and where they came from, in the same CRM and the same dashboard. We will publish that here when there are complete months to publish.

SameCRM and dashboard as our clients

CompleteMonths, before anything is published

HereWhere it will appear

How it unfolded

The same four stages we run for clients.

DiscoveryWho we work for
The team, the reviews, what clients actually buy from us.
DirectionsThree, then one
Argued over, refined, chosen.
RefinementThe system
Type, colour, tone and the rules for using them.
Roll outEverywhere
The website, proposals, social and the films.
NowMeasured
Enquiries and their sources, in the same dashboard as our clients.

4Stages, the same as any client rebrand.

8Services the identity now describes.

1Astronaut, kept.

What we did

The work, in the open

Brand identityDiscovery, directions, a refined system, the roll out. WebsiteRebuilt so the work is the hero and every result has a date.

on the other side of our own process

What we learned

Rebranding yourself is harder than rebranding a client, because nobody can be objective about their own name. The process is what saves you: discovery before opinions, directions before decisions, rules before roll out. It is the process on our graphic design page, and it works on us too.

Our own work

The identity you are looking at

This site is the roll out. The type, the colour, the astronaut in a supporting role and the results published with dates are all the brand system in use.

If your brand says one thing while your business does another, the audit is where we start.

See more projects

Questions

What does a rebrand include?

Discovery, directions, a refined identity system (type, colour, tone, rules), the assets the business uses every day and the website. We ran exactly that process on ourselves.

How long does a rebrand take?

Six to ten weeks for a small business, longer if the website is rebuilt at the same time. Ours ran alongside the website rebuild you are looking at.

Why keep the astronaut?

Because a mascot people already recognise is worth keeping. It moved from the centre of the brand to a supporting role, which is usually the right answer.

How do you know when a business needs a rebrand?

When the identity is costing you work rather than just looking dated: the logo only works at one size, the van and the website look like different companies, your team invents their own documents, or customers call the work premium and the brand says budget. One of those is a design job. Several together means the identity was never built as a system.

Why should we trust an agency's own rebrand as proof?

Because it is the one project where we were the difficult client and there was nobody to blame. Everything on this site, the identity, the type, the colour, the photography and the writing, is the standard we would hold your project to. If you do not like this, you would not like what we would make for you, and that is useful to know before you pay for anything.

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