Marketing agency serving Cheltenham Marketing for Cheltenham businesses

A premium town, and premium is a marketing problem

Selling something expensive is harder than selling something cheap, because the customer needs a reason to believe. Cheltenham is full of businesses in that position: architects, interior designers, high end trades, aesthetics clinics and the hospitality that fills up around the festivals.

None of them win on price. All of them win or lose on whether the work looks as good as it is.

MUK Microcement

MUK install microcement and terrazzo, a finish that photographs badly and films beautifully. That distinction is the whole job.

One month of planned workshop content took their Instagram video views up more than five times. Not because the content was clever, but because a poured floor curing is interesting to somebody who is thinking about having one.

What we would look at first

Whether the work is being shown at the standard it is done to. Most premium trades have a portfolio of phone photographs taken in bad light on the day of handover, which quietly costs them the jobs they most want.

Then search, because in a town where people specify materials by name, being the answer to a specific question beats being one of ten options.

The free audit is the place to start and costs nothing.