PPC agency · Reading · Google Ads and Meta Ads PPC for Reading businesses

Before anyone touches a bid, check what the account is counting

The most common problem in a Google Ads account is not the keywords. It is the conversion tracking: page views counted as leads, form attempts counted twice, phone calls not counted at all. When the numbers are wrong, Google’s automated bidding optimises towards the wrong thing, and spend goes up while enquiries stay flat.

So the first job for any Reading account is measurement. Conversions that fire only on a real enquiry, calls tracked, and every lead landing in a CRM where you can see whether it became a sale.

Targeting Reading without paying for half the South East

Reading sits on the M4 between London and Swindon, which makes location targeting easy to get wrong. A radius drawn too wide pays for clicks from people who will never travel to you. Draw it too tight and you miss Wokingham, Bracknell, Henley and the villages your customers actually come from.

We set targeting by postcode area and by how far your customers really travel, check the location reports every week, and exclude the areas that click but never buy.

Search, Performance Max or Meta: which comes first

Search campaigns catch people who are already looking, so they come first for most service businesses. Performance Max can work well for online shops and for accounts with reliable conversion data, but on a new account with weak tracking it tends to spend on placements you would never choose yourself.

Meta Ads suit products and services people need to see before they want them, and they are often cheaper per lead for that kind of offer. We choose the channel from the offer and the data, and we tell you when a channel is not worth your money.

Landing pages that match the ad

A good ad that sends people to a generic home page wastes most of what it paid for. Each campaign gets a page that repeats the promise in the ad, shows the price or the next step clearly and loads quickly on a phone. Our designers and developers build those pages in house, so changes happen in days.

Calls count as much as forms

Plenty of Reading customers would rather ring than fill in a form, especially for urgent or higher value jobs. We set up call extensions and call tracking so phone enquiries are counted and tied back to the campaign and the search that produced them. Without that, the best performing campaign can look like the worst.

Our case studies show what this looks like once the tracking is right, with the numbers and the period they cover.

What our Reading PPC management includes

• An account audit and a written plan before any spend changes
• Conversion tracking for forms, calls and bookings, checked against your CRM
• Search, Performance Max and Meta Ads campaigns where each one makes sense
• Ad copy and creative, including video from our own crew
• Landing pages built or improved by our developers
• Weekly optimisation: search terms, negative keywords, bids, budgets and placements
• A monthly report from your own ad accounts and CRM, complete months only

What PPC costs in Reading

Google Ads management starts from £599 a month and Meta Ads management from £299 a month, both month to month with 30 days’ notice. We do not take a percentage of your ad spend, so our fee does not rise just because the budget does. The ad account stays in your name. Every price is on our pricing page.

How the first month runs

Week one is the audit and the tracking. Week two is restructuring the account or building the campaigns. Weeks three and four are watching the search terms closely, cutting waste and moving budget towards whatever produces enquiries. After that it settles into weekly optimisation and a monthly report you can actually read.

Paid ads alongside SEO and your website

Ads stop the moment you stop paying, so for most Reading businesses we pair them with SEO for Reading businesses, which builds over time. If the website is what loses the enquiries, web design in Reading comes first.

See our PPC services and the main Reading page for the wider picture.

Questions to ask any PPC agency in Reading

• Whose name is the ad account in, and do I keep it if we part ways?
• What exactly counts as a conversion in my account?
• How often will you review the search terms and negative keywords?
• Is your fee a percentage of my spend or a set monthly figure?
• Will the reports come from my accounts or from your own dashboard?

Our answers: the account is yours, a conversion is a real enquiry, the search terms are reviewed weekly, the fee is a monthly figure on our pricing page, and the reports come from your own accounts.

Based in High Wycombe, a short drive from Reading

We are based in High Wycombe, nineteen miles from Reading, and work with businesses across Berkshire and the Thames Valley. Planning and reporting happen on video calls. When an ad needs fresh photography or video, our crew comes to you.

Start with a free audit of your ad account. Get your free audit and we will show you where the money is going and what we would change first.