Chapter 12
Optimising Google Business Profile
Dominate local search results and attract free organic enquiries
A well-optimised Google Business Profile can generate a consistent stream of enquiries without large ad budgets, there. This is one of the most valuable services you can offer to your client.
Key Optimisation Areas
- Complete and accurate business information
- Regular photo uploads (projects, team, premises)
- Responding to all reviews — positive and negative
- Weekly Google Posts with updates and offers
- Correct business categories
- Service area definitions
The Review Timing Hack
Key Takeaway
The 1-Hour Review Rule: Text customers within 1 hour of completing a job with a direct Google review link. Response rate drops 80% after 24 hours. The customer is happiest right after the work is done — that's when they're most likely to leave a glowing review. Set up an automated SMS: "Hi [Name], thanks for choosing [Business]! If you're happy with the work, we'd really appreciate a quick Google review — it helps other [Location] homeowners find us: [direct link]". Simple. Specific. Timed perfectly.
GBP Optimisation Checklist
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