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    Chapter 19

    Advanced AI Prompt Systems

    A complete prompt library for every stage of your agency workflow

    Here's your complete AI prompt library, there. These are organised by workflow stage โ€” copy and customise them for your specific clients.

    ๐Ÿ” Research & Analysis

    Website Audit Prompt
    Analyse the website at {businessName} for a {targetIndustry} company in {targetLocation}.
    
    Evaluate:
    1. Design and user experience
    2. Mobile responsiveness
    3. Page load speed indicators
    4. Call-to-action effectiveness
    5. SEO basics (titles, meta descriptions, headings)
    6. Trust signals (reviews, certifications)
    7. Contact options availability
    
    Provide a score out of 10 for each category and specific improvement recommendations.
    Competitor Analysis Prompt
    Analyse the top 5 {targetIndustry} companies in {targetLocation} that appear on the first page of Google.
    
    For each competitor, evaluate:
    1. Website quality (design, speed, mobile)
    2. Google review count and rating
    3. Services offered and pricing hints
    4. Unique selling propositions
    5. Social media presence and activity
    6. Ad presence (are they running paid ads?)
    
    Then identify:
    - Common strengths across all competitors
    - Weaknesses and gaps {clientName} could exploit
    - 3 ways to differentiate {clientName} from the competition

    ๐Ÿ“ Content Creation

    Ad Copy Generator (5 Variations)
    Write 5 variations of Facebook ad copy for {clientName}, a {targetIndustry} company in {targetLocation}.
    
    For each variation include:
    - Headline (under 40 characters)
    - Primary text (under 125 words)
    - Suggested image/video
    - Call-to-action button
    
    Variation angles:
    V1: Before/after transformation
    V2: Customer testimonial / social proof
    V3: Seasonal urgency
    V4: Problem โ†’ solution
    V5: Limited-time special offer
    
    Target audience: Homeowners within 25 miles. Tone: Professional, approachable, not salesy.
    Google Ads Copy Generator
    Write Google Search Ads for {clientName}, a {targetIndustry} company in {targetLocation}.
    
    Create 3 ad groups:
    
    Ad Group 1: Brand terms ("{clientName}")
    Ad Group 2: Service terms ("{targetIndustry} {targetLocation}")
    Ad Group 3: Emergency terms ("emergency {targetIndustry} near me")
    
    For each ad group provide:
    - 3 headlines (max 30 characters each)
    - 2 descriptions (max 90 characters each)
    - Sitelink extensions (4)
    - Callout extensions (4)
    Social Media Content Calendar (1 Month)
    Create a 4-week social media content calendar for {clientName}, a {targetIndustry} company in {targetLocation}.
    
    Platforms: Facebook and Instagram
    Posting frequency: 5 posts per week (Mon-Fri)
    
    For each post include:
    - Day and platform
    - Post type (photo, video, carousel, story)
    - Caption (under 150 words)
    - Hashtag suggestions (5-10)
    - Image/video description
    
    Content mix:
    - 30% project showcases (before/after)
    - 20% educational tips
    - 20% customer testimonials
    - 15% behind-the-scenes
    - 15% promotional/offers

    ๐Ÿ’ผ Sales & Client Communication

    Proposal Writer
    Write a professional marketing proposal for {clientName}, a {targetIndustry} company in {targetLocation}.
    
    The proposal should include:
    1. Executive summary (why they need marketing help)
    2. What we found (3 key gaps in their current marketing)
    3. Our solution (what we'll do for them)
    4. Services included (website, Meta Ads, GBP optimisation)
    5. Timeline (what happens in month 1, 2, 3)
    6. Pricing (ยฃ500/month management + ad budget)
    7. Expected results (based on industry benchmarks)
    8. Next steps (how to get started)
    
    Tone: Professional, confident, results-focused. Use specific numbers where possible.
    Monthly Client Report
    Generate a monthly performance report template for {clientName}.
    
    Include sections for:
    1. Executive summary (2-3 sentences on overall performance)
    2. Key metrics table: leads, cost per lead, ad spend, conversions
    3. What worked well this month
    4. What we're improving next month
    5. Recommendations for next month
    6. Budget review
    
    Tone: Professional, transparent, results-focused. Use bullet points and numbers. Keep it under 1 page.

    ๐Ÿ“ง Email & Outreach

    Cold Email Sequence (3 Emails)
    Write a 3-email cold outreach sequence for reaching out to {targetIndustry} companies in {targetLocation}.
    
    Email 1 (Day 1): Initial outreach with specific insight about their business
    Email 2 (Day 3): Follow-up with a free resource (sample audit)
    Email 3 (Day 7): Final follow-up with social proof
    
    Each email should:
    - Have a compelling subject line (under 50 characters)
    - Be under 100 words
    - Include one specific observation about their business
    - End with a clear, low-commitment CTA
    - Sound personal, not templated
    
    Sign off as: {name}
    Review Generation Messages
    Write 5 review request message templates for {clientName} to send to satisfied customers.
    
    Create:
    - 2 SMS templates (under 160 characters)
    - 2 email templates (under 100 words)
    - 1 WhatsApp template
    
    Each should:
    - Thank the customer for their business
    - Include a direct link placeholder for Google review
    - Feel personal and not automated
    - Be polite but specific ("Would you mind leaving a quick review?")

    ๐Ÿ”ง Technical & Setup

    SEO Page Optimisation
    Optimise the following page for local SEO:
    
    Business: {clientName}
    Service: {targetIndustry}
    Location: {targetLocation}
    
    Generate:
    1. Title tag (under 60 characters)
    2. Meta description (under 160 characters)
    3. H1 heading
    4. 3 H2 subheadings
    5. 300-word optimised page content
    6. 5 internal link suggestions
    7. Schema markup (LocalBusiness JSON-LD)
    
    Include the target keyword "{targetIndustry} {targetLocation}" naturally throughout.
    Pro Tip
    Save all these prompts in a document and personalise them for each new client. Over time, you'll refine the prompts based on what generates the best results. Your prompt library is one of your most valuable business assets.