Boyana BROWS from Booksy to AMW Platform

How Migrating from Booksy to AMW Platform Helped a Beauty Salon Regain Control Over Its Business

Introduction: Why Did the Beauty Salon Decide to Migrate?

In the rapidly evolving beauty industry, beauty salons are increasingly adopting CRM solutions to streamline salon management, automate marketing, and enhance customer satisfaction.However, not all salon CRM software provides the flexibility that salon owners need. This was the case for a beauty salon specialising in eyelash styling, which was using Booksy. The salon encountered multiple limitations, including:
  • No dedicated website – restricting its ability to build an independent brand and manage customer relationships.
  • Limited Beauty CRM automation – requiring manual client booking and marketing efforts.
  • Lack of integration with other CRM software solutions – complicating customer data management and tracking customer preferences.
  • Booksy controlled customer reviews – reducing the salon’s ability to manage its online reputation.
  • High fees for additional staff – increasing operational costs and affecting salon growth.
The salon needed an effective salon CRM solution that would improve customer relationship management, streamline online booking, and enable social media integration. The answer was AMW Platform—a powerful beauty CRM system that provides all-in-one salon management features.

How Did the Migration to AMW Platform Work?

The transition from Booksy to AMW Platform was smooth and completed in one week. The migration process included:✅ Creating a “Salon Website” module – enabling salons to manage client data, showcase services, and integrate an online booking system. ✅ Implementing the “Online Appointments” module – allowing clients to book appointments directly through the website. ✅ Automating communication – integrating a salon CRM solution to manage customer interactions via SMS and email. ✅ Importing the customer database – ensuring seamless customer relationship management by transferring client records. ✅ Training the team – enabling staff to fully utilise appointment scheduling and customer service tools. ✅ Testing and optimisation – ensuring the salon CRM features work efficiently before full deployment.Some minor challenges, such as CRM integration with other systems and payment adjustments, were quickly resolved.

Key Features of AMW Platform That Booksy Lacked

Unlike Booksy, AMW Platform offers a comprehensive salon management application with salon scheduling software and beauty salon scheduling capabilities.CRM beauty automation – automated reminders, client booking history, and personalised promotions. Effective salon CRM – beauty salon clients can book online in just a few clicks. Marketing automation & Loyalty program – email marketing, SMS campaigns, and customer retention strategies. Salon CRM software with analytics – reporting and analytics tools provide insights into client retention and service history. Online booking with zero commission fees – clients booking online can manage upcoming appointments from the salon’s website.

What Automations Were Implemented?

The beauty salon benefited from business management solutions and automation, significantly improving salon booking management.

Appointment Management Software

  • Online salon booking – clients can book appointments anytime.
  • Waitlist automation – salon CRM features notify clients when a slot becomes available.
  • Online customer management – streamlined access to customer data and client preferences.

Marketing Automation & Customer Management

  • Marketing automation tools – scheduling promotions and tracking customer preferences.
  • Automated customer reviews – more Google My Business reviews via salon CRM software.
  • Customer relationship management (CRM) for beauty salons – segmentation, engagement tracking, and promotions.

 Salon Management & Staff Management

  • Salon management app – integrated staff management for improved workflow.
  • Commission tracking – based on client booking history and performance metrics.
  • Loyalty program – incentives for return customers to enhance customer retention.
With AMW Platform, the salon achieved better customer relationships, enhanced client interactions, and improved service quality.

Results of the Migration – What Did the Salon Gain?

  • Increased online bookings – a more efficient online booking system attracted new beauty salon clients.
  • Better organisation – appointment management software and beauty CRM automation reduced no-shows.
  • More reviews and client retention – strengthening the salon’s online reputation.
  • Higher visibility in Google search – a fully optimised beauty salon business website.
  • CRM integration with other systems – simplifying customer database access and tracking customer preferences.
The salon owner regained full control over the business, and staff now benefit from hair salon CRM tools for managing client interactions.

Should Other Beauty Salons Consider Migrating?

Yes! AMW Platform is a top-rated CRM solution for beauty salons, offering:
  • Hair salon management – online customer management and inventory management in one place.
  • Hair salon software – ideal for salons looking for hair salon CRM tools.
  • Client management and customer relationships – track client booking history, preferences, and customer retention.
With beauty salon scheduling and salon CRM features, AMW Platform helps salons grow by improving customer service, managing staff, and increasing bookings.

Conclusion

The migration from Booksy to AMW Platform showcased the immense benefits of CRM beauty automation. The salon owner gained full control over appointment management, customer relationships, and marketing automation.Modern salon CRM software allows salons to manage customer bookings, store client data, and enhance customer satisfaction. With built-in reporting and analytics, AMW Platform helps salons track client behaviour and improve service delivery.By adopting a salon CRM solution, beauty businesses can increase client retention, boost online bookings, and provide a seamless customer experience. AMW Platform is the ultimate salon management application for beauty salons.Looking to implement AMW Platform in your salon? Contact us to learn how we can help with your migration!

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