Serenity Pods
From zero to a fully branded garden rooms business generating leads at £12.29 each with 8.57% conversion rate
It's the numbers that matter!
£12.29
Cost Per Lead
3.08%
CTR
£0.50
CPC
8.57%
Conversion Rate
0
Additional Landing Page Views
0
Website Leads
THE CHALLENGE
Serenity Pods was a brand-new garden rooms startup with zero digital presence - no website, no social media, no branding, nothing. They needed everything built from the ground up to compete in a crowded market.
OUR SOLUTION
We built their complete brand identity including logo design, brand guidelines, and visual language. We designed and developed their website, created all content, set up and managed social media channels, launched Facebook lead form ad campaigns, and implemented SaaS automations for lead follow-up and nurturing. Every element of their brand was crafted with strategic purpose.
THE PROCESS
We approached Serenity Pods like a full launch from Mission Control. Starting with strategy, we defined their positioning, target audience, and premium offering within a competitive market. From there, we built the brand identity and visual language to create immediate credibility.
With the foundations in place, we designed and developed a high-converting website, produced content that showcased the product quality, and established their social presence. Paid media campaigns were then launched and continuously optimised, while SaaS automations handled lead capture, follow-up, and nurturing. Every phase was connected, ensuring a seamless journey from first touchpoint to conversion.
THE RESULTS
Serenity Pods came to AMW with nothing more than an idea for a garden rooms business. We built their entire brand identity from scratch - logo, branding guidelines, website, social media presence, content strategy, and advertising campaigns. We set up their SaaS systems, automations, and lead nurturing sequences. Every single element of their brand was designed with purpose.
Through Facebook lead form campaigns, we achieved a cost per lead of £12.29 with a CTR of 3.08% and CPC of just £0.50. With products ranging from £15,000 to £25,000, they achieved an exceptional conversion rate of 8.57%. Additionally, 99 landing page views came from non-qualifying leads and 4 extra leads came through the website directly.
WHAT WE LEARNED
Building a brand from zero isn’t about doing everything at once, it’s about doing the right things in the right order. By getting the strategy, creative, and systems aligned from day one, Serenity Pods were able to enter the market feeling clear, confident, and ready to compete.
The biggest takeaway was how powerful it is when everything works together. When the branding, content, ads, and automations are all connected, results don’t just improve, they build on each other. That’s what allowed us to generate leads efficiently and convert them at a strong rate in a competitive, high-ticket market.
It’s a reminder of something we see time and time again - when your marketing is joined up and intentional, it will always outperform a disconnected approach.
PROJECT GALLERY
"I have been working with Amir and the AMW media team for the last 4 months. In that time we have collaborated and worked exceptionally well. His knowledge, enthusiasm and passion for digital marketing and willingness to go above and beyond in making my business up/running and hopefully successful is world class. The business website has been in operation for a few weeks now and we are seeing great results. Just need to close a few of these leads now. Keep up the great work Amir."
Luca Lombardi
Head of Customer Service
